Reduce the amount of water used by the textile industry

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Εveryday we are trying to be conscious of our water consumption. We take shorter showers, close the tap when brushing our teeth etc. But what do we all have in our houses that consumes a 900 days worth of drinking water?  

That will be you favorite cotton T-Shirt.

And that’s a lot of water; 2,700 liters to be exact.

What's the problem?

According to CDC there are approximately 790 million people on earth (11% of the world's population) who do not have access to an improved water source. This lack of access to clean and drinkable water is growing in an unprecedented rate. The 2018 edition of the United Nations World Water Development Report stated that nearly 6 billion peoples will suffer from clean water scarcity by 2050. And one of the most water consuming industries is the textile industry. 

A 2017 report found that, in 2015 alone, the textile industry consumed 79 billion cubic meters of water — enough to fill 32 million Olympic-size swimming pools. That figure is expected to increase by 50% by 2030. It's a staggering amount since Earth’s water resources are running low.

Well.. Are there any alternatives to using so much water?

Yes there are. The most obvious solution would be to not use cotton for our clothes which is the main reason that we need to use so much water. Instead we can manufacture our clothes from various natural sources that do not need as much water to process such as:

Hemp has been used for centuries, if not longer, to produce clothing. It is usually stronger than cotton, and it requires less water and less surface.


Lyocell is a cellulose made from wood (usually Eucalyptus). The wood grows on a limited amount of land, and it does not require much watering, pesticides and insecticides. Also, the non-toxic solvent is re-used indefinitely in a closed-loop manufacturing process. However, it is a man-made fibre and the harvest demands a lot of energy and manpower.

Bamboo is quite like Lyocell, with the difference that it is made from grass (yes, Bamboo is grass) and the growth of the plant is achieved without any watering, pesticides, or insecticides. It also limits soil erosion and improves the fertility of the soil. In addition, the solvent needed is non-toxic and used in a closed-loop process.


Look. We do understand that textile industry did not switch to using cotton just because. We know that cotton is what makes our clothes comfortable to wear. But isn't sacrificing a little bit of comfort worth saving the environment and the health of our future generations? With this campaign we aim to achieve producing clothing while being a little more gentle towards nature.