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Petitioning Zappos.com
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Zappos.com

Tell Zappos Women Are More Than Objects

 

The new ads for Zappos.com, which feature the slogan "More than shoes," use naked female models to sell their clothing. They do this by drawing attention to specific areas of the women's bodies, which blatantly objectifies them. The campaign encourages customers to see the models as dolls, and actually allows one to adorn them with virtual clothing.

This perpetuates dehumanizing attitudes towards women and girls. With these ads Zappos is contributing to the idea that women and girls' value lies only in their youth, beauty and sexuality. We believe that women are "more than" that.

In each of the advertisements released thus far, there are also men who stare at the naked women. At least two of the ads make reference to being "noticed," again implying that women and girls are only worth paying attention to when displaying their bodies (and even more so when displaying their bodies for men).

It's time to stop the misrepresentation of women in advertising. 

MissRepresentation.org asks you to join us in opposing this Zappos.com ad campaign, and in asking the company to halt the publication and promotion of said advertisements. 

 


Letter to
Zappos.com
I just signed the following petition addressed to: Zappos.com.

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Women are more than objects.

The new ads for Zappos.com use naked female models to sell their clothing. Moreover, they do this by drawing attention to specific areas of the women's bodies (with your slogan "More than shoes" placed strategically), which blatantly objectifies them. The campaign encourages customers to see the models as dolls, and actually allows one to adorn them with virtual clothing. This is unacceptable.

Your company is perpetuating dehumanizing attitudes towards women and girls. With these ads Zappos is contributing to the idea that women and girls' value lies only in their youth, beauty and sexuality.

In each of the advertisements released thus far, there are also other people - predominantly men - who are staring at the naked women. At least two of the ads make reference to being "noticed," again implying that women and girls are only worth paying attention to when displaying their bodies (and even more so when displaying their bodies for men).

Inexplicably, the campaign's target audience includes "women who are fashion conscious and heavy consumers of online media." Since there are no naked men in these ads at the moment, these advertisements perpetuate dangerous self-objectification amongst women and girls.

We ask you, along with the creative agency Mullen, Inc., to halt the publication of said advertisements.

We believe that all people should be equally represented in the media, and that we should all be valued for our talents, capacity as leaders and ability to contribute to the world at large - not just by our physical appearance or sexuality.
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Sincerely,