Trader Joe's is one of the largest grocery retailers in America to not have a sustainable seafood policy, and they sell many "red list" species of fish that are either endangered or cause significant damage to oceans when harvested.
Worse, Trader Joe's does not accurately label seafood products and in some stores they even display blatantly misleading signs indicating that their seafood is "sustainable" even when they sell endangered species.
Store managers and corporate big-wigs have felt the heat from Greenpeace's relentless phone calls from supporters, and in-store demonstrations across the country. But they still haven't changed their ways.
Have they been ignoring the public's cries for ocean protection? Or are they simply unwilling to tell the truth to their consumers?
Take action and tell their Merchandising V.P., Matt Sloan, to clear up the story for Trader Joe's with this simple message: "We're still waiting for Trader Joe's sustainable seafood policy!"
Ocean conservation is important to all of us. Please take action today!
- Merchandising V.P.
I am appalled to hear that Trader Joe's continues to sell red list seafood and has refused to protect the oceans by dragging their feet in implementing sustainable seafood practices. The message on your website says you intend to use Seafood Watch guidelines in your purchasing, but there are still items in your freezers that Seafood Watch asks consumers to "avoid." You go on to say that you "look forward to sharing your progress with your customers," yet we haven't heard a single word in months.
Trader Joe's isn't fooling anyone with their greenwashing. The public will continue to demand sustainable seafood until Trader Joe's makes that a reality.
Please do the right thing. And, please do it now.
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