- Walt Disney CorporationKevin Mayer, Executive VP Andrew P. Mooney Chairman, Consumer Products
- Mattel/Fisher Price Leadership TeamMichael J. Dolan, Robert A. Eckert, et al
- NickelodeonSteve Youngwood, Executive Vice President, Digital, Nickelodeon Kids and Family Group, Nickelodeon
Tell Toy Companies: Our Girls Deserve Better Choices than "Princess"
Disney Princesses. Barbie. "Princess" and "Ballerina" Dora. Girlie-girl culture is everywhere and the "choices" for products for young girls are inordinately focused on the superficial "qualities" of beauty, fantasy and magic compared to toys marketed to boys of the same age group. Tell toy manufacturers enough is enough: "I'm not buying princess culture!" Parents want toys that are appealing across genders, challenging and intellectually stimulating, and that do not reinforce superficial or subservient stereotypes.
To read more about why I started this petition, please see: http://monologuesofdissent.blogspot.com/2011/04/why-disney-princesses-and-ballerina.html
- Kevin Mayer, Executive VP Andrew P. Mooney Chairman, Consumer Products
Walt Disney Corporation
- Michael J. Dolan, Robert A. Eckert, et al
Mattel/Fisher Price Leadership Team
- Steve Youngwood, Executive Vice President, Digital, Nickelodeon Kids and Family Group, Nickelodeon
To: Directors of Product Development and Marketing, and CEOs of Mattel, Disney, and Nickelodeon.
Parents of young girls are faced with fewer and fewer "choices" in terms of what sort of products are available for our daughters. Products for young girls are inordinately focused on the superficial qualities of beauty, fantasy and magic when compared to toys marketed to boys of the same age group. We need more options that provide a gender-neutral balance to the over-reaching influence of princesses, butterflies, unicorns, fairies and other superficial offerings in pink and purple that put physical appearance before intellectual challenge and stimulation.
Please take our concerns seriously. We are done buying into the "princess myth." We are sick of Disney Princesses and "tween" Dora the Explorer ballerinas and princesses. We want toys that are appealing across genders, challenging and intellectually stimulating, and that do not reinforce superficial or subservient stereotypes about women and girls. We want the girls represented in your toys to be intelligent, curious and kind, and to reflect the diversity of the real world we live in. And we know that you can provide such toys. Let's work together to provide toys for girls that meet the demands of the 21st century and don't reduce them to dress-up dolls and nothing else.
The undersigned parents and consumers who buy your products
Heather DuBois Bourenane started this petition with a single signature, and now has 282 supporters. Start a petition today to change something you care about.