Tell TikTok to give live creators at least 80% of live gift revenue

Recent signers:
Gianna moyer and 19 others have signed recently.

The Issue

Millions of live streamers on TikTok are turning their passion into a livelihood by going live every day, engaging and entertaining audiences from all over the world. Unfortunately, TikTok is taking a staggering 60% of our earnings from live gifts, leaving creators with only 40% to cover their expenses, support their families, and reinvest in their content creation endeavors. This hefty take by TikTok is forcing many talented creators to consider alternative jobs, which stifles creativity and hinders the potential growth of the live streaming community.

Live streaming is not just a hobby; for many, it is a full-time career. Creators invest significant time, effort, and resources to deliver quality content to their audiences. From purchasing high-quality equipment to creating unique and engaging content, the expenses can be substantial. With the current revenue model, it has become increasingly difficult for live creators to sustain their operations, let alone grow their platforms.

Creators deserve to be fairly compensated for their work and dedication. We propose that TikTok reduces its take from live gift revenue and allows creators to retain at least 80% of their earnings. This change will provide an opportunity for creators to thrive, innovate, and continue to engage their audience without the constant financial strain.

Moreover, fair compensation will empower creators to improve their content quality, invest back into their channels, and maintain their creative independence. It will also attract more individuals to join the platform, fostering a vibrant and diverse community that benefits both TikTok and its users.

TikTok has the power and opportunity to set a precedent in the content creation industry and become a leader in supporting and nurturing creators. By adjusting its revenue share policy, TikTok can show its commitment to the creator community and prove that it values the contributions live streamers provide to the platform's overall success.

We urge TikTok to reconsider its revenue distribution model for live gifts and give creators a fair share of their hard-earned income. Sign this petition to show your support for TikTok live creators and urge TikTok to allow creators to retain at least 80% of their live gift revenue.

34

Recent signers:
Gianna moyer and 19 others have signed recently.

The Issue

Millions of live streamers on TikTok are turning their passion into a livelihood by going live every day, engaging and entertaining audiences from all over the world. Unfortunately, TikTok is taking a staggering 60% of our earnings from live gifts, leaving creators with only 40% to cover their expenses, support their families, and reinvest in their content creation endeavors. This hefty take by TikTok is forcing many talented creators to consider alternative jobs, which stifles creativity and hinders the potential growth of the live streaming community.

Live streaming is not just a hobby; for many, it is a full-time career. Creators invest significant time, effort, and resources to deliver quality content to their audiences. From purchasing high-quality equipment to creating unique and engaging content, the expenses can be substantial. With the current revenue model, it has become increasingly difficult for live creators to sustain their operations, let alone grow their platforms.

Creators deserve to be fairly compensated for their work and dedication. We propose that TikTok reduces its take from live gift revenue and allows creators to retain at least 80% of their earnings. This change will provide an opportunity for creators to thrive, innovate, and continue to engage their audience without the constant financial strain.

Moreover, fair compensation will empower creators to improve their content quality, invest back into their channels, and maintain their creative independence. It will also attract more individuals to join the platform, fostering a vibrant and diverse community that benefits both TikTok and its users.

TikTok has the power and opportunity to set a precedent in the content creation industry and become a leader in supporting and nurturing creators. By adjusting its revenue share policy, TikTok can show its commitment to the creator community and prove that it values the contributions live streamers provide to the platform's overall success.

We urge TikTok to reconsider its revenue distribution model for live gifts and give creators a fair share of their hard-earned income. Sign this petition to show your support for TikTok live creators and urge TikTok to allow creators to retain at least 80% of their live gift revenue.

The Decision Makers

TikTok U.S.
TikTok U.S.

Petition Updates