A little-known organization within the USDA's marketing department, Dairy Management, has been shamelessly scheming up ways to get Americans to eat more cheese even as the USDA itself funds projects to reduce obesity. These projects tell Americans to eat less saturated fat and fewer calories (i.e. less cheese).
According to an investigation by the New York Times, for the past several years, Dairy Management has teamed up with a handful of fast food restaurants to help them develop and market more cheese products, from cheese-laden burgers to pizza and more. This partnership led to millions in profit for the businesses, millions of pounds of cheese sold, and Americans convinced to consume insane amounts of cheese at their health's expense. It's a shameless, hypocritical blow to any government-led effort to reduce obesity and improve access to fresh, nutritious foods.
Tell the USDA to cut its Dairy Management arm and truly commit to healthy food initiatives.
In teaming up with fast food restaurants to develop new products, leading to millions in profit for the businesses and millions of pounds of cheese sold, Americans are further convinced to consume insane amounts of cheese at their health's expense. It's a blow to any government-led effort to reduce obesity and improve access to fresh, nutritious foods.
Americans need more help to eat healthfully, not active encouragement to eat incredibly fattening fast food creations designed to boost milk sales. Please cut Dairy Management and immediately end the USDA's role in funding the development and marketing of cheesy, fast food products.