Tell Ronald McDonald it's time to retire!

For nearly 50 years Ronald McDonald has hooked kids on unhealthy food, spurring an epidemic of diet-related diseases.

The national epidemic of diet-related disease puts our children’s health and lives at stake.

Young children do not understand advertising’s persuasive intent, yet McDonald’s crafts their advertising messages to specifically appeal to kids.

Ronald is one of the most recognized and effective icons in marketing to children, setting them up for a lifetime of unhealthy eating habits and, ultimately, chronic disease.

It's time McDonald's stopped targeting our kids directly with fast food marketing. Ronald deserves a break -- and so do we!

Sincerely,