Petition Closed

Ahava cosmetic products -- available at several high-end retailers -- promises to make you beautiful with secrets from the Dead Sea. But the real secret behind these mud masks and foot soaks is a story of human rights abuse and international law breaking. 

The company's factory and visitor center are located in, and partially owned by, Mitzpe Shalem, an illegal settlement in the Occupied West Bank. The company excavates mud and minerals from the Dead Sea in occupied Palestinian territory while indigenous Palestinians are kicked off their land and denied access to their resources. Furthermore, Ahava markets its products as "made in Israel," but according to international public law, the West Bank is not considered part of the State of Israel -- thus breaking labeling laws and hiding the true nature of their products' origins. Not only does Ahava profit off stolen resources, their profits subsidize Israel's illegal settlement policy, seriously jeopardizing efforts at peace in the region. 

In 2009, CODEPINK launched the Stolen Beauty campaign to raise awareness about Ahava's actions in the West Bank. The campaign is part of the global BDS (Boycott, Divestment and Sanctions) movement, using non-violent measures to pressure Israel to end the occupation. By removing the economic incentives of occupation, BDS advocates hope that support for the occupation will also wane. 

Despite the Ahava's human rights and international law violations, many prominent retailers continue to stock Ahava products. For example, high-end department store Nordstrom has been resisting pressure to remove Ahava from it's shelves. Nordstrom has committed to making ethically-based business decisions in their "Nordstrom Cares" social responsibility strategy. However, they continue to carry the Ahava, in direct conflict with their own guidelines. 

Help CODEPINK make the Stolen Beauty campaign a success by signing this petition, asking Nordstrom to stop selling Ahava products.

Letter to
Divisional Vice President, Social Responsibility Linda Peffer
Director of Public Relations Tara Darrow
Krischel Pen Nordstrom
and 1 other
Nordstrom
Mud masks and foot scrubs may make you feel more beautiful, but there is nothing beautiful about stealing resources and breaking international law -- exactly what the cosmetics manufacturer AHAVA Dead Sea Laboratories has been doing in Palestine.

In 2009, the Israeli Coalition of Women for Peace and CODEPINK (a women-initiated peace movement) found that Ahava has violated numerous international laws and supported the illegal settlement policies of Israel with their profits. The company's factory and visitor center are located in, and partially owned by, Mitzpe Shalem, an illegal settlement in the Occupied West Bank. The Fourth Geneva Convention prohibits the exploitation of occupied natural resources for the occupying power's profit, yet the company continues to excavate mud and minerals from the Dead Sea in occupied Palestinian territory. Not only does Ahava profit off stolen resources, their profits subsidize Israel's illegal settlement policy, seriously jeopardizing efforts at peace in the region.

As a Business for Social Responsibility, your company has committed to making ethically-based business decisions. Nonetheless, you continue to carry the Ahava line of products, a direct conflict with your social responsibility guidelines. For example, your Partnership Guidelines requires that "all products must be accurately labeled and clearly identified as to their country of origin." However, Ahava markets its products as "made in Israel," while according to international public law, the West Bank is not considered part of the State of Israel -- thus breaking labeling laws and hiding the true nature of their products' origins.

Beyond fraudulent labeling practices, Ahava's profits go directly to supporting human rights violations in the Occupied Palestinian Territories. For decades, indigenous Palestinians have been kicked off their land and denied access to their natural resources while companies like Ahava turn stolen resources into profit.

Show your consumers that your commitment to social responsibility is genuine by ending your business partnership with Ahava. It is not too late to stand up for justice and peace and prove that "Nordstrom Cares."