Bluefin tuna have been neglected by management and exploited by profit-seeking fisheries moguls for decades.  Now on the brink of extinction, Atlantic bluefin need pressure from every possible angle to squeak out survival.  The Center for Biological Diversity started a campaign to boycott bluefin.  We want to extend this effort to include a boycott on Mitsubishi and their products.  Though better known for their cars and electronics, this conglomerate controls the majority of bluefin trade (40%) in the bluefin consumption capital of the world: Japan.  Reports of Mitsubishi intentionally over-harvesting and freezing bluefin, with the hope of selling them at higher prices once they truly are extinct in the wild, appeared in the movie End of the Line.

Such claims and the continued over-harvesting of bluefin raise some serious questions about the morals of this giant mega-corporation, and their claim that:
"all the [Mitsubishi] companies honor the Three Principles prescribed by Koyata Iwasaki, the Fourth and final president of the old Mitsubishi organization: 1. Corporate Social Responsibility, 2. Integrity and Fairness, and 3. International Understanding through Trade."

That first principle includes a commitment to "Strive to enrich society, both materially and spiritually, while contributing towards the preservation of the global environment." That's Mitsubishi talking. But what are their companies actually doing?

This holiday, as you boycott eating bluefin, let Mitsubishi know you're giving up their products too—until the stock piles of bluefin in the sea outweigh those of the Mitsubishi cold-storage warehouses.

You can find out just how many companies and products link back to Mitsubishi here.

Photo credit: Auto123.com