UPDATE: Jezebel.com found another shirt that lists girls' best subjects as"Boys, Shopping, Music, & Dancing:" Keep signing if you want to see that one removed too!

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Under the guise of being 'cute,' J. C. Penney is promoting merchandise that encourages girls to value looks over brains; to leave academics to the boys, and to aspire to nothing more than fawning after Justin Bieber.

A shirt for sale for girls ages 7-16 reads:

"I'm too pretty to do homework, so my brother has to do it for me."

The caption next to it reads:

"Who has time for homework when there's a new Justin Bieber album out? She'll love this tee that's just as cute and sassy as she is."

In a world where women are fighting for respect and equality, J.C. Penney is promoting a message in the vein of Matel's talking Barbie who bemoaned, "math is hard, let's go shopping."  Here, girls are being told that their brains are not valuable, only their looks, and that being smart is for boys only.  This disgusting message may have been common in the 1950s, but it is 2011, and times have changed for the better. Tell J.C. Penney "I won't shop here until you stop selling merchandise with sexist messaging."