

Tell Harvey Nichols: Dogs Aren't Accessories


Tell Harvey Nichols: Dogs Aren't Accessories
The Issue
Harvey Nichols, a luxury department store in the U.K., created a Christmas commercial called "The Fashionista's Must Have Accessory."
It starts with a woman modeling shoes in front of a mirror, with a black and white long-haired Chihuahua beside her. She asks, "Do you have any other colors?" and the salesperson replaces her dog. Then we see puppies with price tags, a woman comparing two dogs as if they're handbags, dogs in cases, dogs being wrapped, etc.
The commercial ends with the slogan: "Harvey Nichols, Not Just for Christmas," a riff off the well-known slogan, "A Dog is for Life, Not Just for Christmas," from Dogs Trust, the largest dog welfare charity in the U.K.
Dogs Trust was unimpressed, saying that they were disappointed and "wrapping up dogs with bows and gift tags for humour's sake is in poor taste."
A press release from the company assured people that the video is a satire and Harvey Nichols does not sell animals or condone animals as accessories. But the problem is that many people do see animals as accessories, or buy them as impulse holiday gifts only to dump them a couple weeks or months later when the novelty wears off. The Harvey Nichols commercial is basically an ad for puppy mills.
If the company wants to support Dogs Trust's message, this commercial isn't the way to do it. Dogs Trust has contacted Harvey Nichols about the ad, but the department store should hear from consumers, too. Tell the company to pull the ad and issue an apology to Dogs Trust and animal advocates everywhere.

The Issue
Harvey Nichols, a luxury department store in the U.K., created a Christmas commercial called "The Fashionista's Must Have Accessory."
It starts with a woman modeling shoes in front of a mirror, with a black and white long-haired Chihuahua beside her. She asks, "Do you have any other colors?" and the salesperson replaces her dog. Then we see puppies with price tags, a woman comparing two dogs as if they're handbags, dogs in cases, dogs being wrapped, etc.
The commercial ends with the slogan: "Harvey Nichols, Not Just for Christmas," a riff off the well-known slogan, "A Dog is for Life, Not Just for Christmas," from Dogs Trust, the largest dog welfare charity in the U.K.
Dogs Trust was unimpressed, saying that they were disappointed and "wrapping up dogs with bows and gift tags for humour's sake is in poor taste."
A press release from the company assured people that the video is a satire and Harvey Nichols does not sell animals or condone animals as accessories. But the problem is that many people do see animals as accessories, or buy them as impulse holiday gifts only to dump them a couple weeks or months later when the novelty wears off. The Harvey Nichols commercial is basically an ad for puppy mills.
If the company wants to support Dogs Trust's message, this commercial isn't the way to do it. Dogs Trust has contacted Harvey Nichols about the ad, but the department store should hear from consumers, too. Tell the company to pull the ad and issue an apology to Dogs Trust and animal advocates everywhere.

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Petition created on December 23, 2010