Petition Closed
Petitioning PepsiCo and 24 others

Tell food companies to do the right thing: Market healthier foods to kids

36,609
Supporters

Marketing to kids is a multi-BILLION dollar industry. That’s why new guidelines proposed by the government are asking companies to limit what foods and beverages they market to kids to ensure that they meet standard nutritional requirements.

Many of the largest companies, such as Coca-Cola, McDonald’s and General Mills, recently released their own set of guidelines for marketing their products to kids. It’s a step forward, but we know they can do even better. Our kids deserve better.

Ask these 17 companies to publicly agree to follow the federal principles:

 

Burger King Corp.         

Cadbury Adams USA LLC             

Campbell Soup Company             

ConAgra Foods, Inc                         

General Mills, Inc                            

Kellogg Company                            

Kraft Foods Global, Inc                  

Mars Inc.                                          

McDonald's USA. LLC                     

Nestle USA                                   

PepsiCo, Inc                                      

Post Foods, LLC                                

Sara Lee Corp                              

The Coca-Cola Company             

The Dannon Company                 

The Hershey Company                

Unilever                      

 

Letter to
PepsiCo
The Hershey Company
Sara Lee Corp
and 22 others
Mars Inc.
Burger King Corp.
McDonald's USA. LLC
Nestle USA
The Coca-Cola Company
Kraft Foods Kraft Foods
Mars
Unilever
Kraft Foods Global, Inc
PepsiCo, Inc
Kellogg Company
Nestlé
The Hershey Company
Post Foods, LLC
ConAgra Foods, Inc
General Mills
General Mills, Inc
The Dannon Company
Unilever
Unilever
Cadbury Adams USA LLC
Campbell Soup Company
As part of the Children’s Food and Beverage Advertising Initiative, you recently announced a set of nutritional guidelines that your company and 16 others have agreed to follow when advertising to children. In a press release, the coalition heralded the guidelines as “a groundbreaking agreement” that will “change the landscape of what is advertised to kids.”

I applaud you for your efforts to market healthier products to children. But frankly, I believe you can do better.

The Interagency Working Group on Food Marketed to Children has proposed stronger nutrition principles that could do so much to improve the health of our children. I believe you should agree to abide by them.

The government is giving you several years to implement the principles, but I’d like to hear you commit to them publicly now. There is plenty of time for reformulate your products to make them healthy enough to abide by the government principles. Or you can introduce new products that are healthy from the start.

I grew up with your products. I can even sing many of your advertising jingles!

That’s why I hope you will do the right thing now and agree to follow the food marketing principles proposed by the federal government.

Please be a leader. I know you care. Now it’s time for you to prove it.

Sincerely,