Marketing to kids is a multi-BILLION dollar industry. That’s why new guidelines proposed by the government are asking companies to limit what foods and beverages they market to kids to ensure that they meet standard nutritional requirements.
Many of the largest companies, such as Coca-Cola, McDonald’s and General Mills, recently released their own set of guidelines for marketing their products to kids. It’s a step forward, but we know they can do even better. Our kids deserve better.
Ask these 17 companies to publicly agree to follow the federal principles:
Burger King Corp.
Cadbury Adams USA LLC
Campbell Soup Company
ConAgra Foods, Inc
General Mills, Inc
Kraft Foods Global, Inc
McDonald's USA. LLC
Post Foods, LLC
Sara Lee Corp
The Coca-Cola Company
The Dannon Company
The Hershey Company
I applaud you for your efforts to market healthier products to children. But frankly, I believe you can do better.
The Interagency Working Group on Food Marketed to Children has proposed stronger nutrition principles that could do so much to improve the health of our children. I believe you should agree to abide by them.
The government is giving you several years to implement the principles, but I’d like to hear you commit to them publicly now. There is plenty of time for reformulate your products to make them healthy enough to abide by the government principles. Or you can introduce new products that are healthy from the start.
I grew up with your products. I can even sing many of your advertising jingles!
That’s why I hope you will do the right thing now and agree to follow the food marketing principles proposed by the federal government.
Please be a leader. I know you care. Now it’s time for you to prove it.