Diners Club International, which is owned by Discover Financial Services, sponsors dozens of cruel bullfights. The popularity of bullfighting has been waning in recent years, and fewer people are showing up to watch the brutality. But Discover's sponsorship is helping keep the cruelty in business.
When SHARK (SHowing Animals Respect and Kindness) contacted Discover about supporting this bloodsport, the company responded that "The banks that issue credit cards on the Diners Club International network are independently operated and make sponsorship decisions that reflect the culture, traditions and history that are relevant to the consumers in their countries or regions."
It's time that people and companies stop accepting animal cruelty as cultural tradition. Discover Financial Services can choose not to condone the sponsorship of cruelty, but instead they're making excuses. Tell Discover to take a stand against bullfighting.
For more information on the campaign and the cruelty of bullfighting, check out SHARK's Bullfight Bloodbath website.
Photo credit: George M. Groutas
I have read the response from Discover Public Relations that stated: "The banks that issue credit cards on the Diners Club International network are independently operated and make sponsorship decisions that reflect the culture, traditions and history that are relevant to the consumers in their countries or regions."
Animal cruelty cannot be justified by culture and tradition. As the popularity of bullfighting continues to decline, Diners Club International sponsorships are responsible for helping keep the bloodsport in business.
Even if the structure of the Diners Club International network does not allow Discover to set guidelines for sponsorship decisions, at the very least, Discover can denounce the use of sponsorship funds to support animal cruelty.
Yet, by choosing not to do so, you have shown customers and potential customers a lack of corporate responsibility. I encourage you to do everything in your power to stop the support of bullfighting within your network and make a clear statement that Discover Financial Services does not condone the sponsorship of animal cruelty.