You should have the right to decide if your private information – your shoe size, your book choices, your health concerns, your research on retirement options – is collected, analyzed and profiled by online tracking companies and tools.
Right now, you don't get to make that decision, but the proposed Do Not Track program would provide a simple way to say ‘no thanks’ to being monitored while you surf the web.
In recent weeks, companies like Microsoft and Mozilla have endorsed the concept. Mozilla has announced that it will roll out a "do not track" tool in its next release and Microsoft included tracking protection in its release of Internet Explorer 9.
While companies volunteering to offer these programs is a great step, we need legislation to guarantee our privacy choices will be respected. Last year's discovery of "zombie cookies" that get reinstalled on a consumer's machine after he or she has purposely deleted them demonstrates that we need standards for privacy and we need enforcement.
Take a moment right now to support strong online privacy legislation that includes Do Not Track and lets you gain control over your private information.
Tell Congress we need federal legislation that creates a Do Not Track System so we can continue to surf the internet and make online purchases with confidence.