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Tell Burger King to Stop Canine Profiling

Burger King's new breakfast commercial depicts a mailman walking down the street while two dogs, hang off of him. He sings "Rottweilers and pit bulls-doing the mailman thing" - meaning biting and attacking.  This ill-conceived commercial reinforces the stereotypes of pit bulls and Rottweilers as dangerous animals. It will fuel breed discriminatory legislation costing innocent dogs their lives.

 

You can watch the commercial here:

http://www.youtube.com/watch?v=mfLJvcM8eOs

Tell Burger King you don't find canine profiling amusing and ask them to pull this breed discriminatory commercial


Letter to
Media Department
Burger King's new breakfast commercial depicting a mailman walking down the street with two dogs hanging off him singing "Rottweilers and pit bulls-doing the mailman thing" is extremely offensive to dog lovers.

This ill-conceived commercial reinforces the stereotypes of pit bulls and Rottweilers as dangerous dogs. It will fuel breed discriminatory legislation costing innocent dogs their lives. As we have seen from the Michael Vick case and the new book, the Lost Dogs, all dogs are individuals and should be judged by their temperament not their breed.

I urge Burger King to reject canine profiling and help stop breed discrimination by pulling this offensive commercial.

Thank you for your consideration.