Women of all sizes expect to shop with dignity. Nearly every Target store has the plus section in the furthest corner with a very small selection of options that are conspicuously mixed in with the maternity section. Just because women are a size larger than a 12 doesn't mean they need to wear maternity clothes. Likewise, women who are pregnant should not be relegated to a corner next to the plus section to find clothing options. Pregnant women are not plus size nor are plus size women pregnant. Putting the two together is insensitive to pregnant women and separating plus-size women from the hundreds of other clothing styles is insulting.

WOMEN OF ALL SIZES SHOULD BE ABLE TO SHOP THE SAME STYLES AND AISLES. When the racks of clothes under a size 12 have excess items, they're usually pushed into the already minuscule plus/maternity section. Women should be able to have the same options in clothing styles and fashion at ALL sizes. The fact that there is continuously excess in the under-12 sizes with little in the plus/maternity section indicates that it's possible to offer less under-12 sizes and more above-12 sizes on the exact same racks throughout the entire women's clothing department. 

PLUS-SIZED WOMEN DON'T WANT THICK SPANDEX, GAUDY FLORAL OR ANIMAL PRINTS: The offerings in the plus sizes are often frumpy and gaudy, thick and floral. Plus size women want the same fashion options available to average-sized women. We're not interested in frumpy maxis, loud floral or animal prints, or thick and stretchy clothes with heavy spandex to drape over a pair of tight skinny jeans or leggings. We want the same options as any other woman.  

MANATEE GRAY, HIPPO PURPLE, PIG PINK ARE NOT ACCEPTABLE COLORS FOR PLUS-SIZED CLOTHING: As mentioned on http://www.igigi.com/blog/plus-size-fashion-news/target-uses-maternity-model-plus-size-dress-offends-everyone/ the exact same clothing styles have different and insulting color names for the plus-sized options. A dress in a size 8 has a color named "Heather Gray" while the same dress in a plus-size in named "Manatee Gray." There's simply no excuse for making backhanded insults through color names. 

FINANCIALLY PENALIZING PLUS-SIZED WOMEN AND NOT PLUS-SIZED MEN MAKES ZERO SENSE: Plus-sized women shouldn't be required to pay more for a few inches of extra clothing. A bump up from a size 14 to a size 16 shouldn't cause that great of an issue. One look at the number of racks on clearance of average-sized clothes proves this point. In most instances, men of the exact same size pay the same thing at a size 44 (the equivalent of a size 24 in women's plus) as a size 36. 

Our hope is that Target will provide the same style and shopping options to plus-sized and pregnant shoppers without making them feel they're isolated, ignored, insulted, overcharged or interchangeable.