Remove the TARGET Annie in-store ads if you cannot show better diversity in ALL of your stores!

Remove the TARGET Annie in-store ads if you cannot show better diversity in ALL of your stores!

December 28, 2014
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This petition made change with 16,209 supporters!

Why this petition matters

In the current stench of racism and division amongst Americans, why would Target singlehandedly disrespect Quvenzhané Wallis and add more pain to injury as it relates to race relations?

Your recent Annie ads and in-store displays depicts a misleading depiction of the movie as it shows a Caucasion young lady opposed to the star of the film- Quvenzhané Wallis. Though the model is quite professional, she does not speak to the relevance of the movie or main character. The Red Dress is synonymous to Annie and we are not seeing that in any of your ads. When the original Annie came out, everything was about Aileen Quinn or a character/person that emulated her...why not now Target? If you can show it online, show it in ALL of your stores with multiple signage with different girls not one! Having these ads in some Targets is not great marketing- as a matter of fact it is not fair. 

Although Annie is a fictitious character, there has been a major uproar from protesters stating that they would not support the movie due to the star being African American. Is the reason whyTarget maliciously hid Quvenzhané Wallis or refused to use an African American girl to depict Annie in their ads? 

Why do you feel that we are not enough to portray our beautiful images on your advertisements? If it is a multi-cultural issue, surely you could use her co-stars on some ads and Quvenzhané Wallis or another African American girl on others. Target, do you realize that African-American’s Buying Power Projected to be $1.1 Trillion By 2015 and as per Black Enterprise our group is the second largest racial minority in the country. Enough signatures will diminish your bottomline as it relate to sales.

Why does African American actors have to beg for respect, especially as it relates to advertising? When does it stop?  Target it should stop now with this petition! Despite most beliefs, African Americans are capable of portraying more than drug dealers, pimps, and other bastardized portrayals of our culture. Gone are the days that African Americans sang or read lines from behind the scenes while our counterparts lip synced and was viewed as the stars. Quvenzhané Wallis earned that role and we demand your respect.

We demand that you immediately pull those misleading adsyand distribute the diverse ads to all of  your stores. Also and give Quvenzhané Wallis her due respect as well as other little girls who aspire to be like her by displaying an ad of an African American girl in the red dress and locket. Being African American is not ugly, it is not bad and we are sellable!  These grossly misleading ads are adding to the divide and does not give young African American girls aspiring to become actors anything to be optimistic about. Please show more diversity within your stores and depict a variety of races as you did with your online ads. Everyone does not have access to internet- plus the younger fans may not be allowed to use internet.

With Quvenzhané Wallis attending your Target launch, don't you think that ALL Target stores should have the same signs to embrace all? In addition, that special "Red Dress" is synonymous to Annie- not a random model that does not look like her!

It would also be proper for you to apologize to Quvenzhané Wallis- that was utterly disrespectful.


Concious Consumers that had enough


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