Tanishq – We can do better! Dark skinned women matter too! #ColourMeRight
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I am an existing customer of Tanishq. I love your customer service, always-ready-to-help staff making you feel welcomed. I also admire your branding, your poignant and spirited ads that leave us with a lasting impression.
Your latest ad – ‘For the woman you always wanted to be’ inspires one to take courage and follow their heart.
I am doing exactly that via this petition. I dug deep and found the issue lies on the surface itself.
We know Tanishq went bold with an ad featuring ‘a gorgeous dusky bride on her wedding day' starring Priyanka Bose and kudos for this initiative. Mia – ‘Best at work’ is another worthy mention.
The Wedding Jewellery – For Every Indian Bride, portraying brides from across states, is where it dawned on me.
If we want to sincerely represent women for who they are, we need to recognise that women are equally different in their own unique way. Not dictated by beauty standards thrust upon us.
We want realistic campaigns reflecting the true colours we Indian women are naturally born with. I do not see equal representation and know for a fact that it leans towards the fairer shades.
I am a dark-skinned woman, not wheatish or dusky or light dark (as some prefer to safely indicate as such) my colour is simply - dark brown. I have been identified as black as well by many and have experienced colour prejudice first hand.
Colourism - differentiation based on skin colour.
In fact even today I suffer from low self-confidence. I know there are many out there who struggle with the same. One can imagine how it is considered a negative when it comes to marriage prospects.
Every girl dreams of her big day...to be the elegant princess, beaming with pure joy, they have seen in fairy tales...only to realize later that their hearts of gold will be outweighed with the pressure to be this flawless idealistic image that is epitomized time and again.
They need genuine role models to look up to. You cannot aspire if there is hardly any representation.
My daughter has the same complexion as me. I wonder at times how it will be for her.
And then, I look at her twinkling eyes and soulful smile that brightens her innocent little face without any blemish of self-doubt.
I know we need to change. We need fairness in diversity and inclusiveness.
I want my favourite jewellery brand to do the right thing - propagate and celebrate women of all colours and beauty within.
Tanishq – Please rise up and include us in your campaigns!
#truecolours #stopcolourprejudice #darkskinnedmatterstoo #beautywithin #fairnessindiversity #dotherightthing #riseup #beprogressive #selfconfidence #colourism
#unfairandlovely #disbcampaign #darkisbeautiful #beautybeyondcolour #HeartofGold #shinelikeadiamond #colourisminIndia #colourismrevolution
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