Kids today are exposed to a barrage of marketing that promotes unhealthy food. We have an opportunity to change that for the better -- and help America's kids stay happy and healthier. The Federal Trade Commission, the Food and Drug Administration, the Centers for Disease Control and Prevention, and the U.S. Department of Agriculture make up the Interagency Working Group on Food Marketed to Children (IWG). The IWG is proposing voluntary principles to guide the food and beverage industry toward improving healthy food marketing to children, but the public comment period is closing on July 13th. These common sense principles will ensure that food marketing aimed at children will promote healthier products. It will provide food and beverage companies with a clear and consistent set of nutrition and marketing standards to help them market healthy items to kids. But the IWG needs to hear from people who want healthier food marketing to kids before the July 13 deadline.
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