Subaru: Speak Out Against Dolphin Slaughter in Taiji, Japan

Subaru: Speak Out Against Dolphin Slaughter in Taiji, Japan

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Speak Out Against Dolphin Slaughter started this petition to Mr. Yasuyuki Yoshinaga, President & CEO, Subaru Global and

Subaru’s global customers are asking Subaru to join the expanding effort within the global community to end the capture and slaughter of dolphins in Taiji, Japan.

Subaru:  Prove that Subaru Loves the Earth: Take a stand and speak out. 

About the Taiji Dolphin Drive Hunt

For 6 months of every year, a group of fisherman in a small village in Japan drive hundreds of frightened dolphins and small whales into a cove.  Some are captured and sold to marine parks around the world and the rest are brutally slaughtered with spikes to the spine.  This is done with the full support and protection of the Japanese government.

Subaru: An Environmental Leader

  • Subaru is a Japanese brand that is highly valued in the United States and Europe.
  • Subaru makes approximately 66% of its revenue from global customers in the US, Canada and Europe* and we want them to know that these consumers want to end this horrific slaughter. 
  • Subaru is also an industry leader in environmental awareness and protection. Because of that weight, their participation would be impactful and could bring about change at a pace that would not otherwise be possible.
  • Subaru has a Love Pets campaign: 
  • Subaru has a Subaru Loves The Earth website dedicated to environmental awareness and sustainability:

History and Education

Supporters of this slaughter say that this is a traditional practice but this method of drive hunting only began in the early 70’s and is fueled by the demand for captive dolphins.  Mass slaughter is not a Japanese tradition. Additionally, any slaughter of dolphins and whales must take into account that tradition and culture are forces that change in accordance with new scientific research and changing ethical standards.  We know so much about dolphin intelligence now and understand that they are self-aware complex beings.  

Like elephant ivory, trafficking in dolphins goes against what we know to be right.  Toshima, a Japanese island off the coast of Honshu, near Tokyo, has taken a positive stance, protecting dolphins in its waters.

In a similar vein, the Japanese government defies the international community including the International Court of Justice, and has resumed killing hundreds of whales per year for ‘scientific purposes’, although there is no scientific support for this venture.    

In 2009, a documentary called “The Cove” was released and many thought that this would certainly bring an end to the horrible events that take place every year.  Nothing has succeeded in curbing the violence and destruction and thousands have perished since that time which is why we need the help of Japanese corporations like Subaru to speak out.    

 Right now, as you read this, there are freshly captured wild dolphins in pens in Taiji that deserve to be released.  These dolphins are being force fed and will soon be shipped thousands of miles from their homes in dark wooden boxes to every corner of the earth to live a life in a tiny concrete tank.  Each day, for 6 months per year, 12 boats leave Taiji harbor hunting to destroy entire families. 

Subaru - Your global consumers believe that the right thing to do is to add Subaru’s voice to the growing outcry that this must come to an end. 


Stay up-to-date: 

Learn more:

A search on Taiji Japan will generate a number of articles, images and news where you can learn more.  Here are links to the major organizations working to help the dolphins in Taiji along with their suggestions on what else you can do to help.  There are organizations on the ground that livestream the hunt daily as well as organizations that pursue legal avenues for change.  The Cove, filmed in 2009 is the seminal documentary on this issue. 

Ric O’Barry’s Dolphin Project:

Sea Shepherd Conservation Society:

Earth Island Institute/Save Japan’s Dolphins:

Whale and Dolphin Conservation (WDC):

The Cove (2009):

National Geographic:

Animal Planet – Wild dolphins helping people:

Contact your Subaru Dealer and ask them to Speak Out

Dealer locator:



 *2015 Fuji Heavy Industries (Subaru parent) Annual Report:

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