8am. 1 hr to go, Alarm set, logged on to Ticketmaster, Bank details triple checked. 

8.30am. half an hour to go. Tea made, tabs still open, adrenaline pumping.

8.50am. 10 minutes to go. In the waiting room, nearly go time.

8.59am. get ready

9.00am. you are in a queue. Calculating how many people are ahead of you. 269872 people ahead of you. 

10.00am. 242615 people ahead of you in the queue. You check twitter and see thousands of tweets over ticket prices. £140 per standing ticket.

11.00am. 215892 people ahead of you. You check twitter again. Horror stories of being first in line only to be told you're a bot. Prices suddenly going from £140 to £350. "In demand" ticket prices changed due to dynamic pricing. 

Many music enthusiast will be familiar with a timeline similar to this when trying to buy concert tickets. Either the system crashes, they get kicked out of the queue, or the ticket prices jump to astronomical prices that are plainly unaffordable to most of the target audience. You begin to question what it is you're paying for. At the beginning of the day you're expected to pay £140 for a standing ticket at an outdoor venue only for a couple of hours later that same ticket has double in price.

The original cost was expensive, considering you're not paying for the luxury of a seat, it's general admission so you'd have to queue on the day for hours to be anywhere near the front, and you're not paying to be kept dry what with the lack of roof at an outdoor venue. Yes, artists and crews have to be paid a fair price. Equipment must be hired or bought, there is a venue hire and service cost. However, that is clearly negotiated and agreed to the original price. The actual service hasn't changed yet the cost has, and you have to question who is benefitting and where is the money going. I doubt it will be the crew who build the sets and actually make the concerts happen.

This issue affects millions and it is the tax payer who suffers and the corporation who once again run their hands in glee. There needs to be laws put in place to hold ticketing companies such as Ticketmaster, Live Nation and Gigs and Tours to be held accountable and prevent them from unnecessarily upping prices for concerts mid sale. Set a price and stick to it. In the age of technology and the supposed ease of consumption, corporations are cashing in on a system where customer satisfaction is poor.