Dear Mayver's Foods 

CC: Bethaney George , CEO of Mayvers

I'm a loyal lover of your protein peanut butter spread and have shared it with many others for several years.

However, I am shocked that you've decided to introduce a soft plastic edition to your beloved spread during Plastic Free July Month!

Let alone launch this product when your brand's unique value proposition is that you use glass jars, not plastic.

What research have you done to make your jars easier to open?

Surprisingly, you could not find alternative packaging that will result in more landfills for an already growing problem worldwide.

Your response to the concerns hasn't cut it to date.

You have advised that this innovation is for people who can't open the jars. 

You even said it was for people living with disabilities and older Australians. 

It is nice that you thought of their needs, but there are better ways to achieve that goal than introducing this packaging type. 

Many universities and experts in Australia and globally can tackle this problem for you if you ask them to. I'll be surprised if you tell me they could not help. The excuse that you could not find a pouch at a mass scale using sustainable materials is also poor form.

As an Australian-owned brand that likes to do things differently, I urge you, Mayvers, to stop selling and producing these dangerous and harmful goods. Also, remove your dog spread being sold at Woolworths Supermarkets so you can change the packaging.

Once you do so, I will be able to purchase your product, and I will encourage many others to do the same. 

I have not purchased your muesli bars because they are packaged in soft plastic. If you make changes, you may be even more profitable than these old and tired industry status quo ideas.

Alike many other consumers, I am genuinely concerned for others and the planet.

Plastic comes from crude oil, gas, and coal. It's a significant problem worldwide as it enters waterways and kills natural ecosystems and beautiful animals.

Soft plastic is a further issue because it is harder to recycle, and we have seen this with RedCycle. 

The process of replacing these schemes nationally may come, but even so, the material is not good for the environment, and the majority of consumers will dump it in landfills.

Your suggestion that consumers can reuse the pouch is also classic, given you know most consumers do not reuse goods like this, and your crafty response will end up with your product miserably sitting in a landfill.

Thanks for your time and consideration in addressing these concerns for the good of Australia and future generations who call for real action on the environment and a lot less plastic waste.

For the love of peanuts.