Tweet @Sainsburys bit.ly/2asMn7U to pressure them to introduce a wonky veg range, or increase the amount of wonky fruit & veg that enters their Basics range, and report on what impact this is having! Did you catch the excellent third episode of Stop the Rot supporter Hugh Fearnley-Whittingstall’s show War on Waste? Catch it on iPlayer! Also, check out this great article on the momentum building around wonky veg in the Grocer, featuring comments from Stop the Rot’s Martin Bowman: http://www.thegrocer.co.uk/home/topics/waste-not-want-not/is-the-wonky-veg-revolution-happening-at-last/539812.article There’s some great progress on getting fruit & veg that are usually rejected for being a slightly different size, shape or colour onto the shelves. But all the supermarkets need to go further – and Sainsbury’s in particular is lagging behind! In our meeting with Sainsbury’s, they claimed that they use methods like their Basics range (which includes some “wonky” produce) and “fixed ordering” to reduce food waste in their suppliers. But they declined to say how much food waste either of these actually reduces, and how they’re going to expand these programmes to stop the estimated 4.9 million tonnes of food that’s still wasted before it gets to the supermarket shelves. We need Sainsbury’s to commit to using more wonky fruit & veg, and prove what percentage of their suppliers’ crops they’re taking! Tweet @Sainsburys using #stoptherot – here’s an example tweet: bit.ly/2asMn7U Or comment on their facebook posts using #stoptherot: https://www.facebook.com/sainsburys Please say if you are a Sainsbury’s customer! Some suggested questions, or ask your own: When will Sainsbury’s launch it’s own wonky fruit & veg range, or commit to increasing the range of wonky fruit & veg that is used in its Basics range? Tesco, Morrisons and Asda have all launched wonky fruit & veg ranges, and the public loves them! #stoptherot #foodwaste When will Sainsbury’s report how many tonnes of wonky fruit & veg waste it is reducing, and the percentage of its suppliers’ crops it is buying? Other supermarkets are! - Tesco claim that “Perfectly Imperfect apples have increased the amount of crop we can take to 97% (up from 87%), while our Perfectly Imperfect strawberries mean we can take 95% (up from 88%).” Aldi claim that since introducing their Everyday Essentials potatoes in January 2014, they have sold over 34,000 tonnes of potatoes which would have otherwise fallen outside of their specifications for being the wrong size, shape or colour, which has increased their potato suppliers crop use by over 17%. End food waste! #stoptherot #foodwaste Or you can write to Sainsbury’s at: customerservice@sainsburys.co.uk Thank you all for the amazing response we had to our last call out – over 500 of you tweeted at Sainsbury’s and over 100 of your facebooked them, sending a really strong message! Sainsbury’s haven’t committed to anything yet, but have taken away some of our proposals, we’ve got a follow-up meeting, and they've promised to get back to us soon with a response to your tweets/messages (we'll keep you posted!). Keep up the pressure and together we can Stop the Rot! The Stop the Rot team