Stop the Replacement of our Beloved Rocket Mascot with a Furry/ Dinosaur


Stop the Replacement of our Beloved Rocket Mascot with a Furry/ Dinosaur
The Issue
As a proud member of the Union School Corporation community in Randolph County, IN, USA, We have always cherished our school spirit symbolized by our mascot - the Rockets �. It is deeply personal to me and many others who have grown up associating this emblem with unity, strength and ambition. However, recent discussions suggest that there are plans to replace our beloved Rockets mascot with a "Furry" dinosaur.
This proposed change has left many of us feeling disconnected from our school's history and tradition. The Rocket mascot has been part of Union School Corporation for decades; it represents not just a symbol but also an identity that we all share as students and alumni.
Moreover, there is no clear rationale behind this sudden shift. The decision seems arbitrary without any significant benefits or improvements to the school's image or spirit. In fact, according to a study published in Journal of Marketing Research (2012), drastic changes in brand mascots often lead to decreased affinity among existing followers.
We believe that preserving tradition while embracing progress is crucial for maintaining strong community ties within educational institutions like ours. We urge Union School Corporation officials to reconsider their decision about changing the mascot from the iconic Rocket � to a dinosaur.
Please join us in preserving our heritage by signing this petition against replacing the Rocket mascot at Union School Corporation events.
The Issue
As a proud member of the Union School Corporation community in Randolph County, IN, USA, We have always cherished our school spirit symbolized by our mascot - the Rockets �. It is deeply personal to me and many others who have grown up associating this emblem with unity, strength and ambition. However, recent discussions suggest that there are plans to replace our beloved Rockets mascot with a "Furry" dinosaur.
This proposed change has left many of us feeling disconnected from our school's history and tradition. The Rocket mascot has been part of Union School Corporation for decades; it represents not just a symbol but also an identity that we all share as students and alumni.
Moreover, there is no clear rationale behind this sudden shift. The decision seems arbitrary without any significant benefits or improvements to the school's image or spirit. In fact, according to a study published in Journal of Marketing Research (2012), drastic changes in brand mascots often lead to decreased affinity among existing followers.
We believe that preserving tradition while embracing progress is crucial for maintaining strong community ties within educational institutions like ours. We urge Union School Corporation officials to reconsider their decision about changing the mascot from the iconic Rocket � to a dinosaur.
Please join us in preserving our heritage by signing this petition against replacing the Rocket mascot at Union School Corporation events.
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Petition created on December 4, 2023