Stop Sexism in the Jeans Industry

Stop Sexism in the Jeans Industry

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Calista Huang started this petition to Levi's and

The CEOs of the jeans industry must take initiative to prevent sexism in the design of clothing targeted for women. In the past, women didn’t have a need for pockets in their clothes. They didn’t own property to carry with them; and had a husband or father with pockets. In fact, they were the property of men. At the beginning of the 20th century, however, the flood of women to the labor market during World War I encouraged them to wear clothes with functional pockets-- denim trousers left behind by their husbands. Back to the present day, pockets on women's jeans are smaller than ever. On average, the pockets in women’s jeans are 48% shorter and 6.5% narrower than men’s pockets. The rise of wearing jeans with pockets represented the new independence granted to women. But, the current fact that the independence is still unequal makes a bold statement about the fashion industry’s restriction of women and cementing of patriarchal norms. Put a stop to the patriarchy of the jeans industry and make these companies take initiative to prevent sexism by signing this petition today.

Your signature will help show the momentum of the fight for equality, letting the CEOs of these companies know that they must be responsible for the sexism in their jeans. 

Reference: https://pudding.cool/2018/08/pockets/

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