UPDATE: The Disney Store Has Removed the "I Need A Hero" T-Shirt from Their Online Store, but is still selling the "Be a Hero" shirt only for boys and the "I Only Kiss Heroes" shirt just for women.
The Disney Store is selling Avengers t-shirts for women with the slogan "I Need a Hero" and "I Only Kiss Heroes," and an Iron Man t-shirt for boys that reads "Be a Hero." This sends a harmful message about who can and cannot be a leader in this world. These shirts promote the idea that men and boys are meant to do the saving, and that women and girls are the ones who need to be saved.
We believe that women can be heroes too, and as one of the most recognizable children's brands in the world, it's especially important that Disney takes responsibility for the messages they deliver to our youngest and most vulnerable.
Please sign and share this petition to let the Disney Store know: as long they use limiting gender stereotypes to sell their products, we're #NotBuyingIt!
We believe that women can be heroes and powerful leaders too.
As a part of the most recognizable children's brand in the world, it's especially important that the Disney Store takes responsibility for the messages you deliver to our youngest and most vulnerable. We ask that you stop perpetuating limiting gender stereotypes through these t-shirts, and instead use your clout to inspire all people - regardless of gender - to reach their full potential.