Imagine someone holding you down and yanking your hair out—over and over—while you scream in pain and fear. That’s not a horror story. That’s the daily reality for animals trapped in the fashion industry.

Geese, goats, and rabbits are gentle, intelligent animals who feel fear, stress, and suffering just like we do. Yet in the pursuit of luxury, these animals are subjected to violent, painful practices to produce angora, cashmere, and down.

Geese are often plucked alive for their soft down feathers. Workers pin them down, stepping on their wings and necks, and rip out their feathers by the fistful. Many are left with open wounds, too shocked to move, too hurt to heal.

Goats used for cashmere have their undercoats ripped out while fully conscious. These social animals scream and struggle as workers tear away the very fleece that protects them from the cold. Once they are no longer "useful," they are slaughtered.

Angora rabbits fare no better. Every few months, they’re tied down while their fur is ripped from their skin. Some scream so loudly in pain that they go into shock. These gentle beings are treated as machines—not as living souls.

This cruelty is completely unnecessary. There are countless animal-free alternatives that are warm, stylish, and widely available. No coat, scarf, or sweater is worth the terror these animals endure.

We are calling on major fashion brands and retailers to stop selling angora, cashmere, and down. Companies like yours have the power to end this suffering by switching to cruelty-free materials and telling your customers the truth about where these fabrics come from.

If you love animals, please use your voice. Sign this petition and demand fashion without torture. Together, we can build a future where no animal has to suffer for our clothing.

 
 Photo: PETA