Beyoncé, the multi-talented megastar and celebrity spokeswoman for Michelle Obama's "Let's Move" campaign to improve children’s nutrition and fitness, signed a $50 million deal to endorse Pepsi. Talk about sending mixed messages to America’s kids!
Beyoncé owes it to her fans, particularly the legions of kids who view her as a role model, to use her fame to promote healthy lifestyles, not soda.
Tell Beyoncé to stop marketing soda to America’s youth and ditch her deal with Pepsi. If she can’t break her contract, she should donate her Pepsi earnings to diabetes clinics and programs that help prevent childhood obesity. Beyoncé should also step down immediately as a spokeswoman for Let’s Move. You can’t be a role model for nutrition and health while hawking Pepsi to kids.
When a celebrity like Beyoncé promotes soda, she is contributing to our nation's health crisis. Dozens of studies have found that increased consumption of soda and other sugary drinks are heavily linked to our nation's devastating childhood obesity epidemic. According to a fact sheet prepared by the Harvard School of Public Health:
- For each additional 12 ounce soda children consumed each day, the odds of becoming obese increased by 60%.
- People who consume sugary drinks regularly -- 1 to 2 cans a day or more -- have a 26% greater risk of developing type 2 diabetes.
- Soda consumption has also been linked to increased rates of heart disease and dental decay.
Also disturbing, Beyoncé is promoting a brand that regularly targets marketing to children, teens, African-American youth and Hispanic youth according to a study by the Yale Rudd Center. Beyoncé has been given the gift of talent and fame. She should use it more wisely.