As a resident of Brooklyn, NY, USA, I am deeply concerned about the graphic images used by the New York City transit authority in their ads for Vision Zero. While I understand the importance of raising awareness about pedestrian safety and reducing traffic accidents, I believe that displaying these distressing images on buses, trains, and other public spaces is unnecessary and counterproductive.

This petition is personal to me because my mother and 4-year-old sister were tragically killed by a hit-and-run driver who was never caught here in Brooklyn. I know firsthand the pain and devastation caused by such accidents. However, using graphic images to shock drivers into awareness may not be an effective approach.

While it is crucial to educate drivers about pedestrian safety, there are alternative ways to convey this message without resorting to traumatizing imagery. An ad that highlights the importance of being vigilant while driving near pedestrians would be sufficient without showing gruesome scenes that can potentially trigger distress or anxiety among viewers.

Research suggests that fear-based campaigns may not always lead to positive behavioral change. According to a study conducted by the University of Pennsylvania's Annenberg Public Policy Center (2013), fear-inducing messages can often result in defensive reactions or desensitization among individuals exposed to such stimuli. Therefore, it is essential for our city's transit authority to reconsider their current approach.

By removing these graphic images from Vision Zero ads while still emphasizing driver awareness towards pedestrians' safety through alternative means like informative messages or statistics-based campaigns, we can achieve better results without causing unnecessary distress among commuters or passersby.

I urge the New York City transit authority to take immediate action and revise their advertising strategy for Vision Zero. Let us work together towards creating a safer environment for all road users while respecting people's emotional well-being.

Thank you for your support in signing this petition.