Who is Impacted?
Consumers and farm animals worldwide are directly affected by Berjaya Group’s continued use of caged eggs in its operations across Malaysia, Philippines, Seychelles, Sri Lanka, Japan, United Kingdom, and Iceland. Customers face heightened food safety risks due to the unsanitary conditions associated with caged egg farms, while animals endure inhumane treatment in overcrowded and restrictive environments. This disparity in quality and ethics harms consumer trust and perpetuates unacceptable animal welfare standards.

What is at Stake?
If Berjaya Group fails to act, it risks falling behind competitors such as Hilton, Four Seasons, and Radisson, who have already adopted cage-free egg policies. The company’s reputation as a leader in hospitality and food services will suffer, and consumers will continue to be denied the safety and quality they deserve. Conversely, by committing to cage-free practices, Berjaya can lead in sustainability, improve public health, and align with global ethical standards, benefiting its brand, its customers, and animal welfare.

Why is Now the Time to Act?
The global trend toward cage-free eggs is accelerating, with major companies making the shift in response to consumer demand and heightened awareness of food safety and sustainability. By delaying action, Berjaya is lagging behind its peers and ignoring customer concerns. Now is the moment for Berjaya to demonstrate leadership, set a timeline for adopting cage-free practices, and ensure that it upholds the same standards of quality and ethics as other global leaders in its industry. Immediate action will solidify Berjaya’s position as a forward-thinking, responsible brand committed to a sustainable future.

Sign this petition to urge Berjaya Group to commit to a cage-free policy and prioritize ethical and sustainable practices!