Take A Stand Against Regressive Beer Taxation Practices In India

Take A Stand Against Regressive Beer Taxation Practices In India

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Brewer World started this petition to State Excise Department (Brewer World) and

Beer, unlike any other drink is rejoiced by everyone. But despite being a crowd favourite, there are unfair taxes which are levied upon beer that are irrelevant to its alcohol content. Commercial beer trade in India is equally taxed as other hard liquors despite having 35% less alcohol content. In addition to this, the recent implementation of the Corona Cess has made the situation much more difficult for both brewers and consumers alike.

Ab InBev, world’s largest brewer, expresses, "The surge in prices has consequently resulted in a slump in demand, with industry estimates showing a decline in overall beer volumes, to the tune of -60% to -90% when compared to the same period last year. Beer, in normal circumstances, is taxed 60% times more than hard spirits, unfairly putting a ‘high-end’ label on a moderate alcohol beverage."

But what does this mean for consumers?

J.K. Arora from Hunter says: “The consumer mindset is: beer has a very low alcohol percentage, whereas a nip of whiskey is available for cheaper. Since whiskey is also much stronger than beer, the consumer will choose to intoxicate himself more with that one nip of whiskey so why would he even consider buying a bottle of beer instead? This pushes people to get used to drinking high doses of alcohol at a very early age that could have damaging repercussions on their health.”


We applaud the State Excise Departments, especially those of Karnataka and Maharashtra for introducing progressive policy reforms such as allowing growler take-aways for the local microbreweries. This time, we are appealing to them to revisit beer taxation policies in the commercial beer and craft bottled segments so it’s a win-win for everyone.


Join Ginsberg, Beer Café, Briggs Brewery, Witlinger and other brands as they participate in this initiative and speak out against the current beer taxation structure in India. Please share and sign the petition to make it successful in bringing a positive change to the Indian beer industry!

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