Starbucks: Offer Better Incentives for Bringing Your Own Cup
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Starbucks has a social responsibility to offset the incredible amount of paper and plastic they use for their beverage cups.
This petition is to demand that Starbucks offer greater incentives for consumers who bring their own cups in order to create a drastic shift in consumer behavior.
Committing to recycled paper and plastic cups is not enough because it does not change consumer behavior.
Currently, patrons receive a 10 cent discount for bringing their own cup, but this is not enough to sway behaviors. Starbucks has the potential to make a huge impact in consumer behavior by helping people to get in the habit of using reusable cups.
This behavior will carry over into all aspects of life---creating more conscious consumers who take measurable actions to limit their use of single-use plastics and disposable items.
We demand Starbucks offer at least one (hopefully more!) of these incentives:
- Greater discounts: At least a 10% discount for bringing your own reusable cup
- In-app rewards: Each time you use a reusable cup, you get X number of in-app points that you can use towards rewards.
- Games: Like the 12 days of Christmas game, Starbucks could offer a gamified experience for consumers to remember to bring reusable cups and offer prizes
- Train staff to ask, "Did you bring your own reusable cup? You could save 10%"
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Katie Williams needs your help with “Starbucks: Starbucks: Offer In-App Rewards For Bringing Your Own Cup”. Join Katie and 216 supporters today.