- Ben BaldanzaPresident and Chief Executive
Spirit Airlines: Pull your Sexist Ads.
Spirit Airlines unapologetically released an offensive new advertising campaign that shockingly managed to simultaneously exploit women AND the biggest environmental disaster in North American history.
Unfortunately this is just par for the course for this discount airline. For years they’ve spent their advertising dollars demeaning, objectifying, and exploiting women in their promotional materials. Here are just a few:
*The company’s “Many Islands, Low Fares” deal was promoted on its web site and in other promotional materials using an acronym regularly used in popular slang to demean women.
*For its “Big Spirit Deals” the company again promoted a coded acronym (and text animation on the web site) that equated power with male anatomy.
*Flight attendants protested the use of the acronym DD to simultaneously promote “Deep Discounts” and refer to the airline’s staff’s bust lines.
*And the way the airline pushed its “Many Unbelievably Fantastic Fares to Diving Destinations” is too obscene to even try to describe.
Now Spirit Air feels as though it can integrate its lack of respect for women with the disregard for those who are suffering from the BP oil spill on the Gulf Coast.
Tell Spirit Airlines: Pull your Sexist Ads now.
- President and Chief Executive
In your recent advertisement you have not only lived up to your notoriously sexist reputation by yet again exploiting women, but you have significantly undermined the individuals whose livelihoods are affected by North America’s biggest environmental disaster.
Until you stop exploiting women and our nation’s biggest environmental disaster ever, I will not fly Spirit Air, and I will tell all my friends to do the same.
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