**This is not a petition to stop the new Spec’s store from moving into Greenville. It is a simple signage request.**

The new Spec's Liquor Store approved by city council via a Conditional Use Permit to move into the old Bealls location at the Greenville Promenade in Greenville, TX intends to use a cartoon bunny (their company logo) on the store front of the new Greenville location.

I am seeking community support to ask Spec's and the Greenville, TX city mayor and councilmembers to exclude the "cute" bunny from their store sign in our town.

There are 150+ Spec's locations across Texas. From review of all of the store fronts approximately ~25% of the locations exclude the bunny from the logo, the other ~75% use the cartoon character on their signage. It is a normal part of Spec’s business to have stores without their company logo. 

In my opinion reinforced by my own child as well as other children in our community. The use of the cartoon logo on the store front appeals to children. It sends a message that the store is a fun place for them rather than a store for adults. Conditioning through marketing is a very real thing. Many remember when Joe Camel was retired in the 90s for the same reason of being appealing and recognizable to young children. 

It is legal and within the council's abilities to amend the Conditional Use Permit (CUP) that was approved on January 12, 2021. I am asking that the CUP be amended at the next council meeting on January 26, 2021 to still approve the store to move into the old Bealls location but to specify that no cartoon character can be used on the signage (just words). The asked for amendment regarding the signage would be inline with what our own Planning and Zoning Committee approved on January 11, 2021 after hearing from citizens present at their meeting. Unfortunately at the initial CUP approval by city council the recommendation from P&Z was not upheld.

Please join me in asking our mayor and city council to make the needed amendment as well as asking Spec's to do the right thing for our children - keep the cute bunny off of our local store sign!