As the newer camera models from Sony have an improved color science, we would like to have a last firmware update for the older Alpha E-mount models that have the older color science.

This firmware update would not make the sales of newer models go down, as newer models have plenty of new features, older models just cannot get due to hardware limitations.

Color science is just a software issue. P.ex. a A7III owner who is buying a A7C or A7SIII could still keep using his A7III camera as a B-camera and have the same newer color science than the new camera.

C'mon Sony, we know you do GREAT gear and we know you innovate a lot. That is why a little update on older products would make you stand out even more from the competition. It would even encourage users from other brands to enter the Sony ecosystem by buying a second hand camera and maybe later upgrade to a new model. It would increase a lot your presence on the market.