Sign the Manifesto Calling for Protection of the Youth From Tobacco Industry Manipulation


Sign the Manifesto Calling for Protection of the Youth From Tobacco Industry Manipulation
The Issue
We, the Filipino youth, are taking back our future now.
We will shape our own lives, and we refuse to let our health and well-being be compromised by the tobacco industry and their desire to create a new generation addicted to traditional cigarettes, electronic cigarettes/vapes, nicotine pouches, and other nicotine-based products. We will not be deceived and manipulated, nor will we be a casualty in a public health crisis that is not of our making.
The time for silent acceptance is over. This is our collective voice and our commitment. This is our manifesto.
We have seen the alarming rise of a new generation hooked on traditional cigarettes, electronic cigarettes/vapes, and other nicotine-based products, with 1 in 7 Filipino youth having tried e-cigarettes/vapes at least once in their lives. We demand accountability from those who profit from our suffering and courage from those who govern our nation to make us, the young people of this country, your priority.
We demand immediate and decisive action on the following key policies and tobacco control areas, as guided by the World Health Organization’s Framework Convention on Tobacco Control - the first global public health treaty to address the global tobacco epidemic and its serious public health consequences:
- Raise the Restricted Age. We demand an increase in the restriction age for all nicotine-based products—including electronic cigarettes/vapes, heated tobacco products, and nicotine pouches—to 21 years old. Our young minds and bodies should not be exposed to these products during the peak of their development, and we have the right to grow up free from nicotine dependence.
- Eliminate Flavors. We demand the immediate elimination of all flavors in electronic cigarettes/vapes, heated tobacco products (HTPs), nicotine pouches, and other nicotine-based products. We consider these flavors as a deceptive tactic, designed to appeal to our generation and mask the potential health risks of using the abovementioned products.
- Terminate Packaging Designs. We demand the immediate termination of all packaging designs, especially in electronic cigarettes/vapes and heated tobacco products (HTPs). Product packaging and device designs that are often bright, colorful, and sleek make the products look modern, fun, and less like a traditional cigarette, which makes them even more appealing to our fellow young people, encouraging their further consumption.
- Strengthen Distribution Laws. We demand stronger regulations on the distribution of nicotine products to ensure they are not accessible to young people, especially minors, through modern yet deceptive channels like social media, e-commerce, or online stores. We also would like to demand stronger enforcement of existing distribution regulations in malls, convenience stores, vape shops, and sari-sari stores, among others. Retailers and distributors proven to sell to minors should be penalized accordingly. We believe that the law must prioritize and protect us, instead of furthering the profits of the tobacco industry.
- Enforce Advertising Bans. We demand a comprehensive ban on all forms of advertising (including programmatic media placements), sales promotions, influencer collaboration and partnerships (including subtle product placements), and event sponsorships for all nicotine-based products—including electronic cigarettes/vapes, heated tobacco products, and nicotine pouches. We also want to appeal the banning of brand-agnostic, “educational” social media pages created by tobacco brands that aim to promote the smoke-free products as healthier alternatives. Further, for tobacco and vape brands proven to violate the marketing and advertising restrictions, especially towards minors, heavier fines should be imposed. Our social media feeds and public spaces should not be platforms for industry influence.
- Increase Taxation. We demand that all nicotine-based products—including electronic cigarettes/vapes, heated tobacco products, and nicotine pouches—be made even more expensive through increased taxes. Economic barriers can and will serve as a powerful deterrent to youth consumption, and public health should always be a priority over profit.
We are the Filipino youth. We are the TobaccOFF NOW! movement. We are your next generation of leaders, creators, advocates, volunteers, students, and community drivers. We are a force for change, and we will not stop until our call is met and we ensure a generation free from nicotine addiction, a country free from tobacco industry interference, and a future where every youth breathes freely and lives a healthier life.
We strongly demand the Big Tobacco #TobaccOFFNow from our lives, from our communities. We are taking back our future, and we call on all young Filipinos to join us in this journey.
TobaccOFF NOW!'s Social Media Pages:
- Facebook: https://www.facebook.com/TobaccOFFNOW.ph/
- Instagram: @tobaccoffnow
- TikTok: @tobaccoffnow
---
The TobaccOFF NOW! Youth Manifesto’s Organization Signatories:
- Positive Youth Development Network - Convenor
- Abrenian Youth Leaders Association
- AGOS Makati Coalition
- Anak ng Teatro
- ARCPP Western Visayas
- Association for Values Education
- BAKAS - BAgong KAbataan ng Sto. Cristo
- Banaag Visual Arts Group
- Bridge Alliance of Health Advocates for Youths
- Brilliance Relative to Youth and Their Healthy Mind Inc.
- Cebu Institute of Technology - University Supreme Student Government
- Cebu Normal University - Homemakers’ Club
- Cebu Normal University College of Computing, Artificial Intelligence, and Sciences - Student Council
- Child Rights Network (CRN) Philippines
- Classic Barkadahan
- CNU - Communicators' Club
- CNU Alliance of Chemistry Students (AlChemists)
- CNU AstroPhysical Society
- Compassion Connectors Philippines
- Council of Special Educators
- CPU - Junior High School Student Council
- CSSH Students' Organization - MSU GenSan
- Culture and Arts Majors' Pack
- Dagitab Productions
- Data & Implementation Sciences for Health (DISH)
- Davao Del Norte Person with Disability Association
- Department of Science and Technology Scholars' Association
- DOST SA Cebu
- DOST Scholars’ Association in CNU - DOST SA CNU
- Faculty of Teacher Education - Supreme Student Council
- Gallant Adolescents New Generation
- Global Shapers Manila
- Iloilo Girl Scout Council
- ImagineLaw, Inc.
- Kabataang FPOP Montañosa
- Kabataang Resilient Network
- Kaibigan Chat Line
- Marian Forensic Science Organization
- MCP Youth Movement Brgy. Unang Sigaw Chapter
- Medical Technology Commission and Resource Officer - Organization
- NormaliSTAR
- North Philippine Union Conference of the SDA Church
- NPUC
- Parents Against Vapes
- Partnerships for Health, Agriculture, Nation-building and Socio-economic Upliftment Inc. (PNBI)
- People and Habitat
- Philippine Legislators' Committee on Population and Development
- Philippine Smoke-free Network
- Physical Education Majors Organization
- Project SAFE
- SK Barangay 2 Lucena City
- SK Camilmil
- Smoke-Free Vape-Free Network Western Visayas
- Society of Student Communicators
- Team FORGERCE
- The Most Distinguished Tau Omega Mu Fraternity and the Ladies' Circle
- The Playhouse Project
- Tourism Outreach, Research and Advocacy ( TORAH)
- Transcending Institutions and Communities, Inc.
- Tulong Pasayeño
- United Young Leaders Coalition, Inc.
- UP Visayas Magnates
- USJ-R SSC Commission on Public Health
- Viscan YouthMappers
- Vital Strategies
- VSU Baybay - University Supreme Student Council
- VSU Computer Science Students' Society (CS³)
- VSU Development Communicators' Society (DeCSo)
- VSU Faculty of Humanities and Social Sciences Supreme Student Council
- VSU Nightingale Society
- VSU University Inter-Dormitory Student Body
- We, the Kids
- WVSU - University Students’ Alliance
- Youth Against Vape
- YOUTH ASSOCIATION FOR QUR'ANIC GUIDANCE
- YOUTH WORK RESEARCH AND TRAINING CENTER INC.
- Youth for YOUth Organization
TobaccOFF NOW! Movement's Community Partners:
- AGOS Makati Coalition
- Anak ng Teatro
- Ateneo School of Government
- AVC Calapan
- AYO PH
- Brilliance Relative to Youth and Their Healthy Minds
- Caloocan Young Leaders Initiative
- Center for Youth Filipino Volunteers
- Child Rights Network Philippines - Young Leaders Program for Tobacco Control
- Compassion Connectors Philippines; University of the Philippines Diliman
- CPU - Junior Marketing Association
- CSG- CAS Mindoro State University- Calapan City Campus
- CSWD/ LCPC
- Campaign For Tobacco-Free Kids
- CYLI
- Divinistanghalan
- Don Jose Ecleo Memorial Foundation College of Science and Technology
- DWCC Dance Company
- Engoo
- Family Home Program (FHP)
- FEU Advocate
- FEU Biological Science Society
- FEU Central Student Organization
- FEU Central Student Organization
- FEU Central Student Organization
- FEU College Y Club
- FEU CSO
- FEU CYC
- FEU IABF Student Council
- FEU IHSN Student Council
- FEU Institute of Accounts, Business and Finance Student Council
- FEU Institute of Technology
- FEU Manila
- FEU Manila - Tamaraw Volunteers
- FEU Oratorical and Debate Council
- FEU Political Science Society
- FEU Sexuality and Gender Alliance
- FEU Tech
- FEUCSO
- Filipino Youth Empowerment Alliance
- Forum-Dimensions
- Sangguniang Kabataan of Barangay 1 Poblacion, Tigbauan
- IAS Student Council
- ImagineLaw, Inc.
- JBLFMU-Molo Team Dugong Bughaw Local Org
- Kabarkada
- Kabataan sa Kartilya ng Katipunan
- Kabataang Resilient Network
- Kaibigan Chat Line
- Kilos Lagunense
- Koalisyon
- Lahat ng Bata
- Las Pinas City Health Office
- Manila Central University - College of Arts and Sciences Student Council
- MCP Youth Movement Brgy. Unang Sigaw Chapter
- National Youth Empowerment Circle
- Nicanor Reyes Memorial Foundation
- Obra Divinista
- Pag-asa Youth Association of the Philippines (PYAP) Miagao Chapter Municipal Federation
- PANTAY, Inc.
- PAR 29 YOUTH ORGANIZATION
- Pasig SK Federation
- PasigLaban Kabataan
- Pilak ng Silangan Youth Org.
- Project Bishoo
- Project Sinag
- Project Smile
- Public Administration - Batangas State University - The National Engineering University
- PUP
- PUP PSS
- QC Youth Development Office
- RAC ILAYA
- Rotaract Club of Kabataang West Rembo
- Rotaract Club of Makati United
- Rotaract Club of Manila Metro
- Rotaract Club of Parola
- Saint Peter Youth Organization
- San Antonio Youth Republic
- Sangguniang Kabataan - Barangay Commonwealth
- Sangguniang Kabataan ng Barangay Pili
- Sanguniang Kabataan ng Malinao
- Sigaw ng Kabataan Coalition - Aklan
Sinag - SK Barangay 2 Lucena City
- SK Council, Barangay 106
- SOS Children's Village Iloilo
- St. Benedict Youth Ministry
- Stairway Foundation Incorporated
- Stairway’s Educational Assistance Initiative (EAI)
- TDB-GEN 8
- Team Dugong Bughaw-UPV
- Team Forgerce
- TEC FIT iTamaraws E-Sports Club
- The rising youth by virlanie
- Transcend
- University of the Philippines Christian Youth Movement
- University Student Council - West Visayas State University
- Valenzuela Young Heroes
- West Visayas State University - University Student Council
- World Youth Alliance
- WVSU - University Students' Alliance
- WVSU - Young Journalists' Society
- WVSU - Youth for Peers Organization
- WVSU-University Students' Alliance
- YES Mindoro
- Young Journalists' Society
- Young Leaders' Program for Tobacco Control of Child Rights Network Philippines and PLCPD
- Youth Against Vape
- YOUTH WORK RESEARCH AND TRAINING CENTER INC.

488
The Issue
We, the Filipino youth, are taking back our future now.
We will shape our own lives, and we refuse to let our health and well-being be compromised by the tobacco industry and their desire to create a new generation addicted to traditional cigarettes, electronic cigarettes/vapes, nicotine pouches, and other nicotine-based products. We will not be deceived and manipulated, nor will we be a casualty in a public health crisis that is not of our making.
The time for silent acceptance is over. This is our collective voice and our commitment. This is our manifesto.
We have seen the alarming rise of a new generation hooked on traditional cigarettes, electronic cigarettes/vapes, and other nicotine-based products, with 1 in 7 Filipino youth having tried e-cigarettes/vapes at least once in their lives. We demand accountability from those who profit from our suffering and courage from those who govern our nation to make us, the young people of this country, your priority.
We demand immediate and decisive action on the following key policies and tobacco control areas, as guided by the World Health Organization’s Framework Convention on Tobacco Control - the first global public health treaty to address the global tobacco epidemic and its serious public health consequences:
- Raise the Restricted Age. We demand an increase in the restriction age for all nicotine-based products—including electronic cigarettes/vapes, heated tobacco products, and nicotine pouches—to 21 years old. Our young minds and bodies should not be exposed to these products during the peak of their development, and we have the right to grow up free from nicotine dependence.
- Eliminate Flavors. We demand the immediate elimination of all flavors in electronic cigarettes/vapes, heated tobacco products (HTPs), nicotine pouches, and other nicotine-based products. We consider these flavors as a deceptive tactic, designed to appeal to our generation and mask the potential health risks of using the abovementioned products.
- Terminate Packaging Designs. We demand the immediate termination of all packaging designs, especially in electronic cigarettes/vapes and heated tobacco products (HTPs). Product packaging and device designs that are often bright, colorful, and sleek make the products look modern, fun, and less like a traditional cigarette, which makes them even more appealing to our fellow young people, encouraging their further consumption.
- Strengthen Distribution Laws. We demand stronger regulations on the distribution of nicotine products to ensure they are not accessible to young people, especially minors, through modern yet deceptive channels like social media, e-commerce, or online stores. We also would like to demand stronger enforcement of existing distribution regulations in malls, convenience stores, vape shops, and sari-sari stores, among others. Retailers and distributors proven to sell to minors should be penalized accordingly. We believe that the law must prioritize and protect us, instead of furthering the profits of the tobacco industry.
- Enforce Advertising Bans. We demand a comprehensive ban on all forms of advertising (including programmatic media placements), sales promotions, influencer collaboration and partnerships (including subtle product placements), and event sponsorships for all nicotine-based products—including electronic cigarettes/vapes, heated tobacco products, and nicotine pouches. We also want to appeal the banning of brand-agnostic, “educational” social media pages created by tobacco brands that aim to promote the smoke-free products as healthier alternatives. Further, for tobacco and vape brands proven to violate the marketing and advertising restrictions, especially towards minors, heavier fines should be imposed. Our social media feeds and public spaces should not be platforms for industry influence.
- Increase Taxation. We demand that all nicotine-based products—including electronic cigarettes/vapes, heated tobacco products, and nicotine pouches—be made even more expensive through increased taxes. Economic barriers can and will serve as a powerful deterrent to youth consumption, and public health should always be a priority over profit.
We are the Filipino youth. We are the TobaccOFF NOW! movement. We are your next generation of leaders, creators, advocates, volunteers, students, and community drivers. We are a force for change, and we will not stop until our call is met and we ensure a generation free from nicotine addiction, a country free from tobacco industry interference, and a future where every youth breathes freely and lives a healthier life.
We strongly demand the Big Tobacco #TobaccOFFNow from our lives, from our communities. We are taking back our future, and we call on all young Filipinos to join us in this journey.
TobaccOFF NOW!'s Social Media Pages:
- Facebook: https://www.facebook.com/TobaccOFFNOW.ph/
- Instagram: @tobaccoffnow
- TikTok: @tobaccoffnow
---
The TobaccOFF NOW! Youth Manifesto’s Organization Signatories:
- Positive Youth Development Network - Convenor
- Abrenian Youth Leaders Association
- AGOS Makati Coalition
- Anak ng Teatro
- ARCPP Western Visayas
- Association for Values Education
- BAKAS - BAgong KAbataan ng Sto. Cristo
- Banaag Visual Arts Group
- Bridge Alliance of Health Advocates for Youths
- Brilliance Relative to Youth and Their Healthy Mind Inc.
- Cebu Institute of Technology - University Supreme Student Government
- Cebu Normal University - Homemakers’ Club
- Cebu Normal University College of Computing, Artificial Intelligence, and Sciences - Student Council
- Child Rights Network (CRN) Philippines
- Classic Barkadahan
- CNU - Communicators' Club
- CNU Alliance of Chemistry Students (AlChemists)
- CNU AstroPhysical Society
- Compassion Connectors Philippines
- Council of Special Educators
- CPU - Junior High School Student Council
- CSSH Students' Organization - MSU GenSan
- Culture and Arts Majors' Pack
- Dagitab Productions
- Data & Implementation Sciences for Health (DISH)
- Davao Del Norte Person with Disability Association
- Department of Science and Technology Scholars' Association
- DOST SA Cebu
- DOST Scholars’ Association in CNU - DOST SA CNU
- Faculty of Teacher Education - Supreme Student Council
- Gallant Adolescents New Generation
- Global Shapers Manila
- Iloilo Girl Scout Council
- ImagineLaw, Inc.
- Kabataang FPOP Montañosa
- Kabataang Resilient Network
- Kaibigan Chat Line
- Marian Forensic Science Organization
- MCP Youth Movement Brgy. Unang Sigaw Chapter
- Medical Technology Commission and Resource Officer - Organization
- NormaliSTAR
- North Philippine Union Conference of the SDA Church
- NPUC
- Parents Against Vapes
- Partnerships for Health, Agriculture, Nation-building and Socio-economic Upliftment Inc. (PNBI)
- People and Habitat
- Philippine Legislators' Committee on Population and Development
- Philippine Smoke-free Network
- Physical Education Majors Organization
- Project SAFE
- SK Barangay 2 Lucena City
- SK Camilmil
- Smoke-Free Vape-Free Network Western Visayas
- Society of Student Communicators
- Team FORGERCE
- The Most Distinguished Tau Omega Mu Fraternity and the Ladies' Circle
- The Playhouse Project
- Tourism Outreach, Research and Advocacy ( TORAH)
- Transcending Institutions and Communities, Inc.
- Tulong Pasayeño
- United Young Leaders Coalition, Inc.
- UP Visayas Magnates
- USJ-R SSC Commission on Public Health
- Viscan YouthMappers
- Vital Strategies
- VSU Baybay - University Supreme Student Council
- VSU Computer Science Students' Society (CS³)
- VSU Development Communicators' Society (DeCSo)
- VSU Faculty of Humanities and Social Sciences Supreme Student Council
- VSU Nightingale Society
- VSU University Inter-Dormitory Student Body
- We, the Kids
- WVSU - University Students’ Alliance
- Youth Against Vape
- YOUTH ASSOCIATION FOR QUR'ANIC GUIDANCE
- YOUTH WORK RESEARCH AND TRAINING CENTER INC.
- Youth for YOUth Organization
TobaccOFF NOW! Movement's Community Partners:
- AGOS Makati Coalition
- Anak ng Teatro
- Ateneo School of Government
- AVC Calapan
- AYO PH
- Brilliance Relative to Youth and Their Healthy Minds
- Caloocan Young Leaders Initiative
- Center for Youth Filipino Volunteers
- Child Rights Network Philippines - Young Leaders Program for Tobacco Control
- Compassion Connectors Philippines; University of the Philippines Diliman
- CPU - Junior Marketing Association
- CSG- CAS Mindoro State University- Calapan City Campus
- CSWD/ LCPC
- Campaign For Tobacco-Free Kids
- CYLI
- Divinistanghalan
- Don Jose Ecleo Memorial Foundation College of Science and Technology
- DWCC Dance Company
- Engoo
- Family Home Program (FHP)
- FEU Advocate
- FEU Biological Science Society
- FEU Central Student Organization
- FEU Central Student Organization
- FEU Central Student Organization
- FEU College Y Club
- FEU CSO
- FEU CYC
- FEU IABF Student Council
- FEU IHSN Student Council
- FEU Institute of Accounts, Business and Finance Student Council
- FEU Institute of Technology
- FEU Manila
- FEU Manila - Tamaraw Volunteers
- FEU Oratorical and Debate Council
- FEU Political Science Society
- FEU Sexuality and Gender Alliance
- FEU Tech
- FEUCSO
- Filipino Youth Empowerment Alliance
- Forum-Dimensions
- Sangguniang Kabataan of Barangay 1 Poblacion, Tigbauan
- IAS Student Council
- ImagineLaw, Inc.
- JBLFMU-Molo Team Dugong Bughaw Local Org
- Kabarkada
- Kabataan sa Kartilya ng Katipunan
- Kabataang Resilient Network
- Kaibigan Chat Line
- Kilos Lagunense
- Koalisyon
- Lahat ng Bata
- Las Pinas City Health Office
- Manila Central University - College of Arts and Sciences Student Council
- MCP Youth Movement Brgy. Unang Sigaw Chapter
- National Youth Empowerment Circle
- Nicanor Reyes Memorial Foundation
- Obra Divinista
- Pag-asa Youth Association of the Philippines (PYAP) Miagao Chapter Municipal Federation
- PANTAY, Inc.
- PAR 29 YOUTH ORGANIZATION
- Pasig SK Federation
- PasigLaban Kabataan
- Pilak ng Silangan Youth Org.
- Project Bishoo
- Project Sinag
- Project Smile
- Public Administration - Batangas State University - The National Engineering University
- PUP
- PUP PSS
- QC Youth Development Office
- RAC ILAYA
- Rotaract Club of Kabataang West Rembo
- Rotaract Club of Makati United
- Rotaract Club of Manila Metro
- Rotaract Club of Parola
- Saint Peter Youth Organization
- San Antonio Youth Republic
- Sangguniang Kabataan - Barangay Commonwealth
- Sangguniang Kabataan ng Barangay Pili
- Sanguniang Kabataan ng Malinao
- Sigaw ng Kabataan Coalition - Aklan
Sinag - SK Barangay 2 Lucena City
- SK Council, Barangay 106
- SOS Children's Village Iloilo
- St. Benedict Youth Ministry
- Stairway Foundation Incorporated
- Stairway’s Educational Assistance Initiative (EAI)
- TDB-GEN 8
- Team Dugong Bughaw-UPV
- Team Forgerce
- TEC FIT iTamaraws E-Sports Club
- The rising youth by virlanie
- Transcend
- University of the Philippines Christian Youth Movement
- University Student Council - West Visayas State University
- Valenzuela Young Heroes
- West Visayas State University - University Student Council
- World Youth Alliance
- WVSU - University Students' Alliance
- WVSU - Young Journalists' Society
- WVSU - Youth for Peers Organization
- WVSU-University Students' Alliance
- YES Mindoro
- Young Journalists' Society
- Young Leaders' Program for Tobacco Control of Child Rights Network Philippines and PLCPD
- Youth Against Vape
- YOUTH WORK RESEARCH AND TRAINING CENTER INC.

488
The Decision Makers
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Petition created on September 24, 2025