Although current flavour variants of the Pop Top beverage brand currently exist (such as Apple, Apple & Blackcurrant, Orange and Water), the Cool Blue flavoured Pop Top was arguably the greatest and most satisfying of them all. This particular flavour of beverage accompanied countless Red Rooster children's meals and and were even used as rewards given to my child self on special occasions. I, along with many others remember this flavoured beverage as being an integral and fond element of my youth and to see it back on supermarket shelves and in refrigerators of fast food restaurants would bring me an astounding amount of happiness. I have previously contacted Schweppes and a spokesperson informed me that the reason for the product being discontinued was due to sales decreasing rapidly. This is completely understandable from a sales point of view. However, I firmly believe that customer satisfaction and pleasure is equally, if not more important than sales and income within a business. In this situation, I propose a trial run to confirm whether the Cool Blue flavour Pop Top is indeed still popular enough to be reinstated into society.