Dear Royale,

Your sponsorship of power plays in the Professional Women's Hockey League has become absolutely iconic. It is a mark of any true PWHL fan to be able to say the phrase "Royale Tiger Towel Paper Towel Power Play! Power through tough messes!"  It is the subject of memes and jokes among the community. You have been with the league almost since the beginning. Many fans have sought out your products, even Americans who live outside of your market.

The news that you have renamed your product to "Royal Ultra Strength" has stunned and horrified the PWHL community. Fans are in mourning. Why you would throw away such a powerful brand is beyond us. We dread that we will tune in to the next game and not hear that iconic phrase.

Please, fix this before it is too late! Restore the Tiger Towel name to its place of glory!