Save historic Rico Brand foods in Salt Lake City

Save historic Rico Brand foods in Salt Lake City

0 have signed. Let’s get to 5,000!


Rico Brand Mexican foods is an immigrant-owned business operating from the same Salt Lake City location for 18 years. Now, a new property owner is forcing owner Jorge Fierro out, threatening Rico Foods’ viability.

SIGN THE PETITION TELLING THE PROPERTY OWNER TO LET RICO STAY THROUGH THE END OF OCTOBER, 2020. 

Woodbine Industries LLC bought the building that Rico Brand operates in and is forcing them out. Jorge has been looking for suitable space to move his business but has not yet found an affordable location that meets his operations’ requirements. 

Woodbrine Industries LLC first said Rico can stay in the building until the end of 2020, but then they unexpectedly reversed that decision byway of an eviction notice, demanding Rico Brand vacate the premises by the end of August! Rico Brand is requesting that Woodbrine Industries LLC give them until the end of OCTOBER 2020, so they have more time to relocate. Jorge is asking for 60 more days past his eviction notice. 

Read Salt Lake Tribune article: Popular Rico bean and tortilla plant could close, a victim of Salt Lake City district’s revival: https://www.sltrib.com/news/2020/07/24/popular-rico-bean/

In addition to signing the petition, you can also help by sending a letter to Woodbrine Industries LLC, demanding that they extend Rico Brand’s lease through October 2020.

Send to: Woodbine Industries, LLC   c/o LB Hunt Management

176 North 2200 West Suite 200, Salt Lake City Utah 84116.

Rico Brand background: Rico Brand, owned by Mexican immigrant Jorge Fierro, is one of the first Mexican food companies in Salt Lake City. Rico Brand products including salsa, tamales, rice, beans, tortillas and more, are sold in grocery stores and markets throughout Utah. Jorge Fierro built Rico Brand from the ground up. He came to America from Chihuahua, Mexico, in search of the “American Dream” which promises that hard-work and determination is the recipe for entrepreneurial success. He started his company by selling a bag of beans at the farmers market 22 years ago, and today his products are well-known in households throughout Utah.

Jorge and Rico Brand have always been a call away to help our community. Jorge has made it his mission to, “pay it forward.” Jorge is always willing to help local non-profits, schools, other businesses, community projects and events especially those helping children and the homeless. The Burrito Project has provided food for the homeless for the last 10 years! Many have come together to make burritos and feed Utah's homeless population in Salt Lake under Jorge’s direction. Saving Rico Brand means saving this program too! 

CITIZENS MUST SPEAK UP! JORGE IS ASKING FOR 60 MORE DAYS PAST THE EVICTION NOTICE...60 DAYS!

Please sign the petition and we ask you to share! Muchas Gracias! Thank you!