Since the 1960s Barbie's blue-eyed and blonde-haired looks unfortunately tried to set a beauty standard within dolls and toys. It finally changed in 2001 when Bratz was first launched. They had done something great: released a range of dolls that were made up of 75% BIPOC. It was a raving success. The original Bratz squad was composed of a Caucasian doll named Cloe, an African-American doll named Sasha, a Latinx doll named Yasmin and an Asian doll named Jade. During the peak of their popularity in 2005 MGA, the company that makes Bratz, brought in a whopping $800 million while Mattel, the company who makes Barbie, only brought in about half as much $445 million. This success some would say is largely attributed to the fact that it reflected the world's demographics much more accurately. Even @barbieBarbie has corrected their ways since. They released Barbies in every color you can imagine, plus size Barbies, a pride Barbie (which they donated the proceeds from), and even a disabled Barbie. Help me bring this to Sanrio's attention. They are one of the most popular toy/ gift companies in the world, yet out of 400 Sanrio characters there is no BIPOC representation. This has to change.