Women and anyone who purchases products marketed toward women—are directly impacted by the pink tax, an unfair pricing practice where female-branded items cost more than their male counterparts. Gillette, a leading razor brand, is a key offender. "For example, in many stores, a Gillette Venus razor with five blades costs significantly more than a Gillette Fusion razor with the same number of blades despite serving the same function" (Lumafield). A 2015 New York City Department of Consumer Affairs study found that women’s personal care products cost, on average, 13% more than men’s. Over a lifetime, this can add up to an estimated $1,351 per year or nearly $188,000 for necessities like razors, deodorant, and shampoo.

I remember being a young girl just learning how to shave and feeling excited to pick out my first razor. I went straight for the bright, sparkly pink ones because that’s what I saw other girls use. It wasn’t until years later that I realized those “women’s” razors cost more than the men’s versions—even though they did the exact same thing. It was confusing and frustrating to learn that something so simple, like choosing a razor, could come with a hidden cost just because it was made for girls. Why should learning to take care of yourself come with an unfair price tag?

If this pricing disparity continues, women will keep overpaying for everyday necessities, reinforcing gender-based inequality in consumer spending. However, if we challenge Gillette and demand fair pricing, we can take a meaningful step toward ending the pink tax and pushing companies to adopt ethical pricing practices. By eliminating these unfair markups, we can empower consumers to make choices based on value, not outdated gender norms.

Now is the time to act. Awareness around gender-based pricing is growing, and companies are being held accountable. Gillette has already taken public stances on social issues like sexism it’s time for them to align their pricing with those values. With increased consumer pressure, we can push Gillette to eliminate the pink tax on women’s razors and set a new standard for fairness in the personal care industry.

👉 Sign this petition to demand that Gillette stop charging women more for the same products. The pink tax is unfair and outdated—let’s work together to create true pricing equality.