Because Kasandra Perkins did not have to die. Because each woman, child and man who is killed is a crime, a preventable tragedy and a waste. Because the NFL has already partnered with groups who work to stop domestic and sexual violence.
Because the NFL's 2008 Personal Conduct Policy states that "It is not enough simply to avoid being found guilty of a crime. Instead, as a member of the NFL or a member club, you are held to a higher standard and expected to conduct yourself in a way that is responsible..."
Roger Goddell, the NFL and league owners should work collaboratively to honor and enforce their standards of conduct for players. In addition, local and statewide domestic and sexual violence programs should be engaged during the process to support accountability measures that enhance victim safety, result in positive, sustained behavior change for perpetrators of abuse, and that include restorative justice to individuals and the community.
Each NFL team will partner with its local domestic violence program, rape crisis center and state coalition. Together, they will revise team policies, raise needed funds for victims and develop ongoing primary prevention education campaigns. These campaigns will include selected players giving talks about domestic and sexual violence prevention to both children and adults.
Every televised game will feature multiple public service announcements, such as the "1 is 2 Many" PSA created by the White House http://www.whitehouse.gov/1is2many. In October, teams will wear purple on uniforms for Domestic Violence Awareness Month (in addition to pink for Breast Cancer Awareness).
Team staff will participate in mandatory annual trainings on domestic violence, sexual assault and bystander intervention. This training will be done by the same local and state programs, or whoever they recommend (many groups like the National Coalition Against Domestic Violence, A Call to Men and Futures Without Violence are already doing great work with the NFL).
The partnership between the domestic/sexual violence programs and the NFL team will be reviewed annually - the NFL team will listen to feedback on how it's doing, and be accountable to these programs. Together they will improve their work to eliminate domestic and sexual violence in the NFL, and in our communities.