Revive the Sprite logo from 2008-2021

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The Issue

Growing up, there were certain things that stayed constant, accompanying us through our cherished moments and forming the backdrop of our memories. The Sprite logo from 2008 to 2021 was one such enduring symbol. It wasn't just a logo; it was a companion through childhood games, summer afternoons, school events, and countless celebrations. It vividly captured the bright, cheerful spirit that Sprite embodied. But, in the name of corporate minimalism, this iconic emblem was replaced, leaving a void in the hearts of many who cherished its familiarity and vibrant design.

Sprite has been a staple in our lives, offering a refreshing burst of soda and a comforting sense of nostalgia. The 2008-2021 logo, with its bold and energetic design, perfectly encapsulated the essence of the brand and resonated deeply with those who grew up in that era. It represented not just a beverage but a lifestyle – one marked by zest, fun, and vivid memories. Replacing it with a more minimalist design has stripped away part of the brand's personality that consumers have been attached to for so long.

We're not alone in longing for the return of the vibrant design. Across social media platforms, countless voices echo the sentiment that the previous logo brought a sense of familiarity and happiness that is now missed. For many, it's a connection to childhood, a vintage item that evokes emotions and history, offering an aesthetic that was unique and previously unparalleled.

By reviving the beloved Sprite logo, Coca-Cola can reconnect with loyal customers and rekindle the emotional bonds that have been somewhat diluted by recent changes. This isn't just about graphics; it's about acknowledging and preserving a brand heritage that holds deep meaning for many. It's time Coca-Cola listens to consumer voices and brings back the joy that millions associate with the classic Sprite design.

Join us in asking Coca-Cola to reintroduce the Sprite logo from 2008-2021. Let’s bring back the nostalgia and the positive, happy moments attached to it. Sign this petition to remind Coca-Cola of the power that history and collective memory hold in brand identity. Together, we can make a difference and hopefully see the return of a logo that means so much to so many.

The Decision Makers

Coca-Cola Board of Directors
Coca-Cola Board of Directors
James Quincey
James Quincey

Supporter Voices

Petition Updates