Dear Sony Pictures Animation Leadership,

Heartbreaking news hit just days ago: In February 2025, you cancelled Matt Braly's Thai-inspired animated fantasy film after over two years of passionate development — simply because it was deemed "not commercial enough." 💔

Matt Braly, the genius behind Disney's Amphibia (a show that built a devoted global fanbase with its heartfelt themes of friendship, personal growth, and Thai cultural roots), teamed up with Rebecca Sugar (Steven Universe) to create something truly special: an emotional adventure following a boy who enters a vibrant world of Thai spirits to find a cure, blending folklore, humor, wonder, and deep life lessons.

The concept art Matt shared online is stunning — full of color, heart, and cultural richness that could inspire kids everywhere, just like Encanto or Moana did for other heritages. Cancelling it now means losing:

A rare chance for authentic Thai representation in mainstream animation
Years of dedicated work from talented artists and creators
The next big emotional hit for Amphibia and Steven Universe fans who are already devastated and rallying online
This isn't just "not commercial" — it's a missed opportunity. Fan campaigns have revived projects before by proving demand exists. With today's coverage exploding (Variety, ToonHive, Matt's post going viral), signatures will show Sony this story has a real, passionate audience waiting.

Our urgent demand: Immediately revive development, greenlight full production, and bring Matt Braly's vision to theaters or streaming. Honor the team's investment, champion diverse voices, and deliver the masterpiece fans deserve.

If Amphibia ever touched your heart — if you believe bold, original, culturally rich animation should get a fair shot — sign right now and share with #ReviveBralyFilm. Every signature builds the pressure Sony can't ignore.

Thank you for standing with creators and underrepresented stories. Let's make this dream real! ✨🐸