As a resident of Warwick, NY, USA and an active user of IXL, the recent change in their logo has personally affected me. The new design is unappealing and lacks the charm of its predecessor. The old logo was not just a symbol; it represented the brand's identity and resonated with millions of users worldwide.

Logo changes can have significant impacts on brand recognition. According to research by Lucidpress, consistent branding across all platforms can increase revenue by up to 23%. However, if this rebranding is not well-received by customers - as in this case - it could potentially harm customer loyalty and engagement.

The call for reverting back to the previous logo is not just about aesthetics but also about preserving a familiar visual identity that has been associated with quality education resources for years. It's crucial that IXL acknowledges this feedback from its user base.

We urge you to sign this petition if you too believe that IXL should revert back to their old logo design. Your signature can make a difference in preserving an icon we've grown fondly accustomed to over time.