As an avid visitor and supporter of Thorpe Park, I am deeply saddened by the recent change in the park's logo. The new design is not only visually unappealing but also affects my emotional connection with the park. It has reached a point where it makes me want to go to sleep and never wake up again.

Thorpe Park, being one of the UK's top theme parks, should have a logo that reflects its status and appeal. The previous logo was iconic, memorable and resonated with millions of visitors each year. A study from Siegel & Gale (back in 2013) showed that simplicity in brand logos leads to greater consumer engagement and loyalty. This new logo has taken simple & multiplied it by fourteen. It is disgusting. 

I propose two potential solutions - revert back to the old logo or initiate a redesign process involving public participation for better acceptance among regular visitors like myself.

Let us ensure that our beloved park retains its charm not just through its attractions but also through its visual identity. Sign this petition if you agree that Thorpe Park deserves a better logo!