Reverse Liverpool FC's Crest Change: Preserve Our Identity and Heritage

The Issue

Liverpool FC have decided to remove the full club crest from any media/branding from this season (2024/25) onwards, instead favouring the Liver-bird that we have been used to seeing predominantly only on kits for the past decade or so. 

However, this decision did not take in the opinions of us fans, and frankly when used alongside other clubs crests it looks out of place and does not fully represent the club. Continuing with the theme of representing the club, the full crest features the Eternal Flames, signifying the lives of the 97 fans who were tragically lost at Hillsborough, aswell as the Paisley Gates, which pay homage to legendary LFC manager, Bob Paisley.

To summarise, I and many Liverpool fans would like the full club crest to be brought back into use, with the simpler Liverbird logo being used for kits, training gear etc.

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The Issue

Liverpool FC have decided to remove the full club crest from any media/branding from this season (2024/25) onwards, instead favouring the Liver-bird that we have been used to seeing predominantly only on kits for the past decade or so. 

However, this decision did not take in the opinions of us fans, and frankly when used alongside other clubs crests it looks out of place and does not fully represent the club. Continuing with the theme of representing the club, the full crest features the Eternal Flames, signifying the lives of the 97 fans who were tragically lost at Hillsborough, aswell as the Paisley Gates, which pay homage to legendary LFC manager, Bob Paisley.

To summarise, I and many Liverpool fans would like the full club crest to be brought back into use, with the simpler Liverbird logo being used for kits, training gear etc.

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