Degree Cool Rush Men's Deodorant, a product launched by Unilever, became a fan favorite due to its fresh and invigorating scent. However, a recent change in its fragrance has disappointed many loyal customers. We believe the original scent was an embodiment of freshness, serving effectively as a confidence booster and enhancing the overall wellbeing of users.

According to a study by the Dynamic Marketing Communications, 75% of emotions are triggered by smell which is linked to pleasure, well-being, emotion, and memory (Joachimsthaler, Erich and Carpenter, Margaret. "The Role of Brands in Human Happiness", 2018). This points to the significant impact of a deodorants scent on the user's emotional state. Therefore, we urge Unilever to restore the original scent of Degree Cool Rush Men's Deodorant and respect the preference of its long-standing customer base. 

Please sign this petition to show your support.