On January 14, 2024, The CW—an iconic network cherished by countless fans—implemented a new logo and branding under the creative direction of UK-based agency DixonBaxi. This redesign includes a bolder stroke and a strikingly different color scheme: the familiar green, emblematic since the channel's 2006 inception, was replaced with a bold red-orange, whimsically dubbed "hot sauce." The update also omitted "The" from the logo, significantly altering its longstanding identity to just "CW."

For many, this logo is more than a visual symbol; it’s a nostalgic touchstone for beloved shows and cherished memories. From compelling dramas to unforgettable comedies, the 2006 CW logo has been a constant companion, providing a sense of continuity and comfort amid change. The familiar green hue was not merely a color but an emblem of quality entertainment and shared experiences.

We understand that brands evolve over time. Design changes aim to reflect modern aesthetics and newer audiences, yet, it's crucial to balance innovation with respect for history and identity. While the creative efforts at DixonBaxi are evident and commendable, changing the logo seems to have disregarded the emotional bond viewers have with the familiar, comforting design we've come to love.

We are not against progress, but believe it can co-exist with tradition. By restoring the beloved 2006-2024 logo, The CW has the opportunity to honor its past while still engaging future audiences. Reconsidering this decision would not only respect long-time supporters but also strengthen loyalty by showing an appreciation for the network’s legacy.

We urge The CW Network and all stakeholders to listen to us, the core viewers, and bring back the 2006 logo. Let’s return to our roots and preserve the iconic symbol that evokes so much passion and nostalgia. Please sign this petition to support the restoration of an essential part of The CW’s identity.

To take further action, please email and tell them directly that we demand to know the progress made toward this commitment.

Chairman and Chief Executive Officer of Paramount Skydance - David Ellison, ✉️ dellison@skydance.com, or david.ellison@gmail.com, David_Ellison@paramount.com

President of Paramount Skydance - Jeff Shell, ✉️ JShell@nbcuni.com, jeff.shell@gmail.com, or Jeff_Shell@paramount.com

President and Chief Executive Officer of Warner Bros. Discovery - David Zaslav, ✉️ david_zaslav@discovery.com or david.zaslav@wbd.com

Founder, Chairman, and Chief Executive Officer of Nexstar Media Group - Perry A. Sook, ✉️ psook@nexstar.tv

President of The CW Network - Brad Schwartz, ✉️ brad.schwartz@cwtv.com

Chairman of Paramount Skydance TV Media - George Cheeks, ✉️ George.Cheeks@paramount.com or george.cheeks@gmail.com

Chairwoman and Chief Executive Officer of Warner Bros. Television Group - Channing Dungey, ✉️ channing.dungey@wbd.com

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❤️Thank you for your support of The CW!❤️