PETITION TARGETS & DEMANDS

• The CW Network
  
  • President: Brad Schwartz
  • Email: brad.schwartz@cwtv.com
  • Phone: (310) 752-8000
  • X (Twitter): @TheCW
  • Instagram: @thecw
• Nexstar Media Group (Parent Company of The CW)
  • CEO: Perry Sook
  • Email: psook@nexstar.tv
  • Phone: (972) 373-8800
  • X (Twitter): @NXSTMediaGroup
• Warner Bros. Discovery (Co-Owner)
  
  • CEO: David Zaslav
  • Email: david.zaslav@wbd.com
  • Phone: (212) 548-5555
  • X (Twitter): @WBD
  • Instagram: @warnerbrosdiscovery
• Paramount Skydance (Co-Owner)
  
  • CEO: David Ellison
  • Email: David_Ellison@paramount.com
  • X (Twitter): @ParamountPics / @Skydance
  • Instagram: @paramountpics / @skydance

On January 14, 2024, The CW—an iconic network cherished by countless fans—implemented a new logo and branding under the creative direction of UK-based agency DixonBaxi. This redesign includes a bolder stroke and a strikingly different color scheme: the familiar green, emblematic since the channel's 2006 inception, was replaced with a bold red-orange, whimsically dubbed "hot sauce." The update also omitted "The" from the logo, significantly altering its longstanding identity to just "CW."

For many, this logo is more than a visual symbol; it’s a nostalgic touchstone for beloved shows and cherished memories. From compelling dramas to unforgettable comedies, the 2006 CW logo has been a constant companion, providing a sense of continuity and comfort amid change. The familiar green hue was not merely a color but an emblem of quality entertainment and shared experiences.

We understand that brands evolve over time. Design changes aim to reflect modern aesthetics and newer audiences, yet, it's crucial to balance innovation with respect for history and identity. While the creative efforts at DixonBaxi are evident and commendable, changing the logo seems to have disregarded the emotional bond viewers have with the familiar, comforting design we've come to love.

We demand that Nexstar Media Group restore the iconic 2006-2024 CW branding and restructure the network's corporate ownership to bring back its original identity. The CW thrives when it relies on its founding legacy, high-quality entertainment, and strong local station alignments.

With Nexstar Media Group officially divesting its 81% stake in The CW, paving the way for Paramount Skydance and Warner Bros. Discovery to become 50-50 partners in a restructured venture, a new era for the network is beginning. As the original founding studios retake control, it is the perfect time to honor the network's rich history. We are calling on new ownership to restore the iconic, fan-favorite 2006-2024 CW logo. Bring back the branding that defined an entire generation of television!

• Equal Corporate Ownership: Paramount Global and Warner Bros. Discovery must regain 50-50 ownership of The CW Network.
• CBS Stations Integration: CBS News and Stations must re-add The CW affiliation to key major-market stations.
• Restored Broadcast Lineup: Affiliation must return to KCAL-TV (Los Angeles), KMAX-TV (Sacramento), KPYX (San Francisco), WTOG (Tampa), WUPA-DT2 (Atlanta), WLNY-TV (New York), WPSG (Philadelphia), WPKD-TV (Pittsburgh), KTXA (Dallas), and KSTW (Seattle).
• Launch of Nexstar Sports: The CW Sports division must be dissolved and rebranded independently as Nexstar Sports.
• Separate Sports Division: Nexstar Sports will serve as the standalone sports division of Nexstar Media Group.
• Multi-Platform Broadcasting: Nexstar Sports will manage sports broadcasting across all Nexstar local stations and co-owned networks.
• Independent Model: This sports network will operate distinct from competitors like Scripps Sports or Raycom Sports.

The CW was built on the strength of the Paramount and Warner Bros. partnership. Returning to this 50-50 ownership model secures premium content and stabilizes the network. Re-aligning with CBS News and Stations brings the network back to VHF/UHF prominence in top television markets. Furthermore, separating sports into a dedicated "Nexstar Sports" entity allows the main CW network to focus entirely on the scripted dramas, comedies, and flagship entertainment that fans love, while giving Nexstar a powerful, standalone sports division to rival existing broadcast sports groups.

Furthermore, returning to the 2006-2024 visual era is not just about the network's aesthetic; it is about honoring its greatest programming legacy. We are urging The CW to bring back the beloved DC Arrowverse block. Shows like Arrow, The Flash, Supergirl, and their spin-offs were the heartbeat of the network for over a decade. Bringing back the dedicated superhero block alongside the classic logo would honor the dedicated fanbase, celebrate the legacy of these interconnected universes, and restore the adventurous spirit that defined the network.

We are not against progress, but believe it can co-exist with tradition. By restoring the beloved 2006-2024 logo, The CW has the opportunity to honor its past while still engaging future audiences. Reconsidering this decision would not only respect long-time supporters but also strengthen loyalty by showing an appreciation for the network’s legacy.

We urge The CW Network and all stakeholders to listen to us, the core viewers, and bring back the 2006 logo. Let’s return to our roots and preserve the iconic symbol that evokes so much passion and nostalgia. Please sign this petition to support the restoration of an essential part of The CW’s identity.