Remove Rio Grande Valley commercials from MLB​.​TV and the ESPN App

Remove Rio Grande Valley commercials from MLB​.​TV and the ESPN App

The Issue

I am reaching out today because of an overwhelming issue that many viewers, including myself, are facing while using MLB.TV and the ESPN App. Like many sports enthusiasts in our region, I use these platforms to keep up with my favorite sports teams and enjoy quality broadcasting. However, the continuous and repetitive commercials specific to the Rio Grande Valley area have started to become unbearable. Most notably, advertisements from Tijerina Legal Group PC and Brownsville South Padre Island International Airport appear during almost every single commercial break. While these businesses are undoubtedly important within our community, overwhelming viewers with the same localized ads over and over detracts from the viewing experience.

The core issue here is that these services are not being used exclusively within the Rio Grande Valley. Fans from across the country subscribe to MLB.TV and the ESPN App to watch their favorite teams. Forced exposure to region-specific ads doesn't align with the national audience that these platforms cater to. It's frustrating for viewers who are paying to use these services with the expectation of diverse, broader-targeted content.

The solution we propose is multi-faceted but attainable. MLB.TV and ESPN must reassess the way they distribute their commercials to ensure balanced exposure that does not undermine their viewership’s enjoyment. Technology already exists that can cater advertising based on more than just geographical locations. Implementing a fair rotation of commercials or providing an option to localize ad preferences according to the viewer's choice will respect the diversity of their audience and improve user satisfaction.

Such changes won’t only benefit subscribers, but also the companies and advertising partners involved. Happier viewers mean more engaged audiences, potentially elevating the effectiveness of ad campaigns when they are presented in a balanced and agreeable manner.

We call upon the relevant teams at MLB.TV and ESPN to recognize this feedback as a vital reflection of their viewer’s experiences. It is time to make viewing sports a more enjoyable and less interrupted experience for all. Sign this petition to urge a change towards a more pleasant and community-sensitive broadcasting strategy. Together, we can ensure that watching sports remains a fun and unintrusive part of our lives! Please add your name to support this movement and advocate for a much-needed upgrade in advertising strategies on these beloved platforms.

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The Issue

I am reaching out today because of an overwhelming issue that many viewers, including myself, are facing while using MLB.TV and the ESPN App. Like many sports enthusiasts in our region, I use these platforms to keep up with my favorite sports teams and enjoy quality broadcasting. However, the continuous and repetitive commercials specific to the Rio Grande Valley area have started to become unbearable. Most notably, advertisements from Tijerina Legal Group PC and Brownsville South Padre Island International Airport appear during almost every single commercial break. While these businesses are undoubtedly important within our community, overwhelming viewers with the same localized ads over and over detracts from the viewing experience.

The core issue here is that these services are not being used exclusively within the Rio Grande Valley. Fans from across the country subscribe to MLB.TV and the ESPN App to watch their favorite teams. Forced exposure to region-specific ads doesn't align with the national audience that these platforms cater to. It's frustrating for viewers who are paying to use these services with the expectation of diverse, broader-targeted content.

The solution we propose is multi-faceted but attainable. MLB.TV and ESPN must reassess the way they distribute their commercials to ensure balanced exposure that does not undermine their viewership’s enjoyment. Technology already exists that can cater advertising based on more than just geographical locations. Implementing a fair rotation of commercials or providing an option to localize ad preferences according to the viewer's choice will respect the diversity of their audience and improve user satisfaction.

Such changes won’t only benefit subscribers, but also the companies and advertising partners involved. Happier viewers mean more engaged audiences, potentially elevating the effectiveness of ad campaigns when they are presented in a balanced and agreeable manner.

We call upon the relevant teams at MLB.TV and ESPN to recognize this feedback as a vital reflection of their viewer’s experiences. It is time to make viewing sports a more enjoyable and less interrupted experience for all. Sign this petition to urge a change towards a more pleasant and community-sensitive broadcasting strategy. Together, we can ensure that watching sports remains a fun and unintrusive part of our lives! Please add your name to support this movement and advocate for a much-needed upgrade in advertising strategies on these beloved platforms.

The Decision Makers

MLB.tv
MLB.tv
ESPN Advertising Team
ESPN Advertising Team

Supporter Voices

Petition Updates